Paid advertising
- Price
- from $1,000/mo
- Timeline
- launch in 1–2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Google and Yandex Direct ads: from analytics setup to leads at a clear cost
- Google Ads
- Yandex Direct
Our usual stack. We bring in other tools when the task or the project calls for it.
Ads pay off when you can see which spend brings customers. So we don’t start with ads, we start with analytics: we set up lead and sales tracking, then launch campaigns and manage them by real results.
We run Google for international markets and Yandex Direct for Russia. One team builds the website, landing pages and ads, so the path from click to lead never gets lost between vendors.
What’s included
- An audit of your current ads and analytics
- Lead and sales tracking setup
- Strategy, audience segments and a media plan
- Creatives and landing pages for each campaign
- Campaign launch, management and optimization
- Reports on cost per lead and per sale
What you get
- Ads optimized for leads and sales, not clicks
- A clear customer cost for every channel
- Landing pages built for your ads
- Regular reports without vanity metrics
Ad money works only when it’s tracked
- 73.2%of global ad revenue goes to pure-play digital channelsWPP Media, 2025
- 6.6%is the median landing page conversion rate — the page decides what a click is worthUnbounce, 2024
Why the ad spend doesn't pay back
Each vendor praises its own channel, and the numbers never add up
We bring spend from every platform into one report alongside CRM leads, using consistent tags. Channels get compared on cost per customer, not on their own dashboards.
Lots of clicks, very few calls
We check where each ad leads: does the promise match the first screen, does the form work on a phone. Key segments get their own landing pages.
Campaigns were set up once and never touched again
Every week we prune placements and queries, rebalance bids by segment and test new ads. Changes go into a log so their impact stays visible.
Ads bring people who can't afford the product
We review leads with your sales team and cut segments that don't buy — by query, placement and audience. We trade reach for lead quality.
We want to try a new market but don't know where to start
We run a capped test with criteria written down upfront: how many leads at what cost counts as success. Then the channel gets scaled or shut down.
What we work with
- Google AdsSearch, Performance Max and YouTube optimized for leads and sales
- Yandex DirectSearch and Yandex Advertising Network ads for the Russian market, with ad labeling and lead optimization
- Telegram adsOfficial Telegram Ads and paid placements in channels: channel selection, creatives and tracking
- VK AdsAds across VK, Odnoklassniki and VK services for the Russian market: audiences, lead forms and lead optimization
Paying for leads, not clicks
Analytics before launch
We don’t launch campaigns until we can see which leads and sales they bring in. Otherwise there’s nothing to optimize.Landing pages included
If ads lead to a weak page, we rebuild it ourselves instead of asking another vendor to do it.Each market’s rules
Google for international audiences, Yandex Direct for Russia: we follow each platform’s policies, including ad labeling in Russia.Decisions by sales
We cut campaigns that bring cheap but empty leads and invest in the ones that turn into deals.
When our ads team fits
A good fit if
- You sell in the US, Europe or Russia and are ready to track cost per customer
- You have a CRM, or at least a sheet where leads and deals land
- You want one team on the website, landing pages and campaigns
- You'd rather hear that a channel isn't working than keep paying for it
Not a fit if
- The product and audience aren't defined yet — start with a Digital strategy
- Your site doesn't accept leads or breaks on mobile — fix it first with a 2-week revamp
- You need sales next week with no room to test — on a call we'll say honestly what's doable
How we work
- 01
Audit
1–2 daysWe review current campaigns, analytics and the customer path from click to sale.
You get A prioritized list of campaign and tracking issues - 02
Analytics
1–3 daysWe set up lead and sales tracking so the ad platforms learn from the right events.
You get Conversions set up in analytics and passed to the ad platforms - 03
Strategy and creatives
2–4 daysWe pick channels, audiences and budget and prepare ads and landing pages.
You get A campaign structure, ad copy and creatives for your approval - 04
Launch
1 dayWe launch the campaigns and check that conversion data flows in.
You get Live campaigns and confirmation that conversions are recorded - 05
Optimization
every monthWe shift budget to what brings customers and test new hypotheses.
You get A monthly report: leads, cost per lead, what we changed and what we test next
Who runs your ads
Tracking comes first, set up by the analyst. Then channel specialists launch and steer campaigns, with landing pages from our designer and developer.
Paid search specialist
Builds keyword lists and runs Google and Yandex Direct campaigns, shifting budget weekly toward what brings leads.Paid social specialist
Runs VK and Telegram ads, tests audiences and creative pairings and cuts what doesn’t convert.Web analyst
Sets up conversion goals and passes CRM sales back to the ad platforms so they learn from leads, not clicks.Landing page designer & developer
Designs ad creatives for each segment and builds landing pages that answer the exact query behind the ad.
What we need before launch
- Access to your ad accounts, analytics and CRM
- The products or services that matter most to sell right now
- Margin or an acceptable cost per customer, even a rough one
- Target countries and languages for the campaigns
- Someone in sales who can tell good leads from bad ones
A call and an account review
On a 30-minute call we discuss the product, markets and goals and look at current campaigns if you have any. Then we send a work plan, a timeline and an estimate.
Ads bring clicks,
but not customers?
We’ll set up lead and sales tracking first, then launch campaigns with their own landing pages and manage them by cost per sale.
It depends on the niche and the cost per lead. We set the minimum budget so the first month gathers enough data to draw conclusions.
From $1,000/mo for managing campaigns. The ad budget itself is paid separately, straight to the platforms. The fee depends on the number of channels and campaigns, the volume of creatives and landing pages and how much tracking needs to be set up first. We send an estimate and a lead forecast after a call.
Usually within days of launch. A stable cost per lead appears after two to four weeks, once campaigns have gathered data.
Yes: ad copy, banners and video, plus a landing page for each campaign.
You do. We work in your accounts with granted access, and all history and data stay with you.
With regular reports on cost per lead and per sale by channel, and calls where we decide what to do next.
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