Telegram ads
- Price
- from $800/mo
- Timeline
- launch in 1–2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Official Telegram Ads and paid placements in channels: channel selection, creatives and tracking
- Telegram
Our usual stack. We bring in other tools when the task or the project calls for it.
Telegram offers two ways to advertise. Telegram Ads are official sponsored messages in large public channels, targeted by topic and channel. Paid placements are native posts in channels of your niche that readers take as regular content.
We pick channels, check them for fake subscribers, write the posts and track how many leads each channel brings.
What we do
- Telegram Ads campaigns through official partners
- Channel selection and vetting for paid placements
- Post copy and creatives
- Tagged links to track leads by channel
- Reporting on cost per lead by channel
What can go wrong with Telegram ads
We paid for a channel post and got zero leads
Before buying we review channel stats: subscriber trend, post reach, reactions and comments. We check that readers match your customer, not just the topic.
We can't tell which channel brought the leads
Each placement gets its own tagged link or a separate bot entry point. The report shows cost per lead for every channel and post.
Telegram Ads show up in channels we never meant to reach
We target specific channels, not only topics, and review the placement report weekly. Channels with no clicks get excluded and copy is reworked per group.
The good channels in our niche are booked weeks ahead
We plan placements in advance and book dates with channel owners. A backup list keeps the campaign moving if one author drops out.
We don't have time to message a dozen channel owners
We handle outreach, copy approvals and payments. You approve the channel list and the posts; the rest runs through us.
An audience that opens the app all day
- 1B+monthly active users on Telegram worldwideTelegram, 2025
- 91Mpeople in Russia used Telegram in October 2025Mediascope, 2025
- 41 mina day the average user spends in Telegram, opening it 21 timesTelegram, 2025
Placements people actually read
Written in the channel’s voice
Every placement is written in the author’s style for their audience: native posts get read, out-of-place ads get scrolled past.Test before scaling
We start with a few channels and small placements to check the response before committing the main budget.Keep what works
After the first placements we renew the channels that brought leads and drop the ones that only brought views.Official ads, handled
Telegram Ads run through official partners. We prepare ads to Telegram’s rules and take them through moderation, so you don’t deal with the paperwork.
Who Telegram works for
A good fit if
- Your audience reads industry channels: tech, finance, marketing, education
- The product fits into a short post with a clear benefit
- You have a bot, channel or landing page to send readers to
- You want to reach people outside search ads
Not a fit if
- You need leads from people already searching — search ads do that better
- Channel owners and Telegram Ads rules won't take your category — we'll check if VK Ads will
How we work
- 01
Audience and channels
2–3 daysWe find where your customers spend time in Telegram, pick channels and topics for Telegram Ads and check reach for fake views.
You get A channel and topic list with reach and an audience quality score - 02
Creatives and posts
2–3 daysWe write Telegram Ads copy and channel posts that match each channel's format and voice.
You get A set of ads and posts for your approval - 03
Tracking
1–2 daysWe prepare a separate link, tag or bot for each placement so you see where every lead came from.
You get Tracking that shows clicks, subscribers and leads per placement - 04
Launching placements
1–2 daysWe launch Telegram Ads campaigns, book and pay for channel posts and check that they go out as agreed.
You get Live campaigns and published posts - 05
Optimization
every monthWe drop placements with expensive leads, rebook channels that work and test new creatives.
You get A monthly per-placement report and the plan for the next placements
What we need for Telegram
- A customer profile: job, interests, which channels they might read
- Channels you've advertised in before, with results
- A landing page, bot or channel to send readers to
- Material for posts: work samples, testimonials, a useful checklist
A channel shortlist after a call
On a 30-minute call we discuss the product and audience. Then we send a first shortlist of channels with reach, placement formats, a timeline and an estimate.
Is your audience
reading Telegram?
We’ll pick and vet channels, write posts in their voice or run official Telegram Ads, and track how many leads each channel brings.
Telegram Ads suit systematic campaigns with a clear cost per impression. Posts by channel authors earn more trust and work well in narrow niches. A mix is often best.
From $800/mo for management. The ad budget and fees for channel posts are paid separately. Post prices vary with the niche and reach, so we start with test placements and track the cost per lead for each channel, then move the budget to where leads are cheapest. We send an estimate after a call.
We look at subscriber growth, post reach, engagement and ad history, and use channel analytics services.
To your website, a landing page, a bot or your own channel — depending on the product. We set up lead tracking for each option.
Often yes: many professional communities live in Telegram channels, and a post in the right one reaches decision-makers directly.
Related solutions
- Google AdsSearch, Performance Max and YouTube optimized for leads and sales
- Yandex DirectSearch and Yandex Advertising Network ads for the Russian market, with ad labeling and lead optimization
- VK AdsAds across VK, Odnoklassniki and VK services for the Russian market: audiences, lead forms and lead optimization