Yandex Direct
- Price
- from $1,000/mo
- Timeline
- launch in 1–2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Search and Yandex Advertising Network ads for the Russian market, with ad labeling and lead optimization
- Yandex Direct
- Yandex Metrica
Our usual stack. We bring in other tools when the task or the project calls for it.
For the Russian market Yandex Direct remains the main ad channel: search, the Yandex Advertising Network and automated campaigns.
We set up campaigns and goals in Yandex Metrica, pass sales data from your CRM and make sure ads are labeled as Russian law requires.
What we do
- Search campaigns and Yandex Advertising Network ads
- Automated campaigns optimized for conversions
- Metrica goals and CRM sales imports
- Ad labeling and reporting to ad data operators
- Landing pages for campaigns
What's wrong with your Yandex Direct
Automated strategies burn budget and bring no leads
We check which goal the campaign learns on — often a phone-number click or a page view. We switch learning to real leads and make sure the algorithm gets enough conversions.
Our network ads show up in mobile games and apps
We pull the placement report, block sites that bring clicks without leads and schedule recurring checks. Network campaigns get their own creatives, not copies of search ads.
Direct's lead count never matches the CRM
We set up call tracking and offline conversion imports into Metrica, so Direct sees calls and closed deals, not just form fills.
Competitors bid on our company name
We run a brand campaign with its own budget and watch the auction for your name. Your brand goes into negative keywords elsewhere so you don't pay twice.
Our ads were rejected in moderation
We find the reason: wording, documents, category rules. Then we fix the ads and landing page and prepare the paperwork moderation asks for.
Russia searches on Yandex
- 69.3%of Russia’s search market belonged to Yandex in Q4 2025, up 3 points year on yearYandex, 2026
- 65M+people visit Yandex Advertising Network sites every dayYandex, 2026
- ₽449Bin ad revenue Yandex earned in 2025, up 13.5% — that’s where your competitors spendYandex, 2026
A budget without leaks
Clean queries and placements
We regularly prune search queries and ad network placements, so budget doesn’t go to irrelevant impressions and mobile games.Ads per segment
Copy and images are written for a specific query and audience segment, not one set for the whole campaign.A forecast before launch
Before launch we estimate demand and competition for your queries, so budget and expectations match the market.
When Yandex Direct is the right channel
A good fit if
- Your customers in Russia search Yandex for your product right now
- You sell across Russia or in specific regions with clear geography
- You can respond to a lead within the same business day
- You're ready to give automated strategies time to learn without daily tweaks
Not a fit if
- The product is new and nobody searches for it — build demand with VK Ads or Telegram
- Your market is outside Russia and the CIS — Google Ads is the better fit
- Your category is banned by Yandex rules — we'll check whether Telegram ads allow it
How we work
- 01
Keywords and negatives
2–3 daysWe collect the queries people use to find your product, filter out irrelevant ones and group the rest.
You get A keyword set with ad groups and a negative keyword list - 02
Metrica and goals
1–2 daysWe check the Yandex Metrica tag, set goals for leads and calls and link Metrica to Direct.
You get Metrica goals that Direct uses for bid optimization - 03
Campaigns and ad labeling
1–3 daysWe build Search and Yandex Advertising Network campaigns, write ads, prepare creatives and register ads as Russian law requires.
You get Ready campaigns with ads labeled to meet Russian ad law - 04
Launch
1–2 daysWe launch the campaigns and watch bids, impressions and search terms closely in the first days.
You get Live campaigns and a first cleanup based on actual search terms - 05
Management
every monthWe prune search terms, move budget to ad groups with cheaper leads and test ads and bid strategies.
You get A monthly campaign report with changes made and the test plan
What to prepare for Yandex Direct
- Access to the Direct account, or approval to open one for your company
- A Metrica tag on the site with edit access for us
- Target regions and the hours you take calls
- Services by priority and the words customers use for them
- Product documents if your category needs them for moderation
A campaign planning call
We review your current account, or the niche if we start from scratch. After a 30-minute talk we send the campaign structure, launch dates and an estimate.
Selling to
the Russian market?
We’ll forecast demand before launch, set up search and network campaigns with Metrica goals and keep your ads labeled as the law requires.
Since 2022, online ads in Russia must be labeled and registered with advertising data operators. We handle this as part of campaign management.
From $1,000/mo for running your campaigns. The ad budget is paid to Yandex separately. The fee depends on the number of product lines and regions, the size of the keyword set and whether we pass CRM sales into Metrica. Before launch we send a forecast of demand and cost per lead.
It depends on conversion volume: automated strategies work well with enough data, manual control helps at launch and in narrow niches.
Yes, by passing sales data from your CRM into Metrica.
We calculate it from the niche’s cost per lead so campaigns gather enough data within a month.
Related solutions
- Google AdsSearch, Performance Max and YouTube optimized for leads and sales
- Telegram adsOfficial Telegram Ads and paid placements in channels: channel selection, creatives and tracking
- VK AdsAds across VK, Odnoklassniki and VK services for the Russian market: audiences, lead forms and lead optimization