VK Ads
- Price
- from $800/mo
- Timeline
- launch in 1–2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Ads across VK, Odnoklassniki and VK services for the Russian market: audiences, lead forms and lead optimization
- VK
Our usual stack. We bring in other tools when the task or the project calls for it.
VK Ads shows ads on VK, Odnoklassniki, VK Video and sites in the VK ad network. Alongside Yandex Direct it is one of the main channels for reaching a Russian audience.
We set up the VK pixel and conversion tracking, build audiences and run campaigns optimized for leads, not clicks.
What we do
- The VK pixel and website conversion tracking
- Audiences: interest-based, lookalike, retargeting
- Lead forms with CRM sync
- Creatives for the feed, Clips and video
- Ad labeling and reporting under Russian law
Why VK Ads aren't bringing leads
Campaigns optimize for clicks and leads stay thin
We install the VK pixel, set up lead and purchase events and switch campaigns to optimize for them. The algorithm then looks for people who leave contact details, not eager clickers.
Interest audiences are too broad and too expensive
We build segments from your own data: customer lists, site visitors, community members. From those we create lookalikes and exclude people who already bought.
Lead form entries come without a phone or with a wrong one
We add qualifying questions and profile autofill to the lead form. In the first weeks we tag leads with your sales team and adjust the form based on what we see.
Ads run on Odnoklassniki while our buyers are on VK
We split campaigns by placement and track cost per lead separately for VK, Odnoklassniki, VK Video and the ad network. Budget goes where a customer costs less.
Nobody on the team can shoot video or Clips
We build creatives from what you have: photos, screenshots, reviews, short on-screen copy. For Clips we write a script you can film on a phone.
The largest social audience in Russia
- 91.8Mmonthly users on VKontakte in Q3 2025, up 4% year on yearVK, 2025
- 59.5Mpeople open VKontakte every dayVK, 2025
- 81.6Mmonthly viewers on VK Video in Russia at the end of 2025VK, 2026
Ads that reach the sale
Creative per format
The feed, Clips and video are watched differently, so each format gets its own creative instead of one cropped banner.Leads worked right away
Leads from VK forms land in the CRM immediately, so a manager calls while the person still remembers asking.No audience fatigue
We watch ad frequency and refresh creatives before the audience gets tired of seeing the same thing.Paired with Yandex Direct
We plan VK Ads together with Yandex Direct, so the two channels don’t bid against each other for the same audience.
When VK is worth it
A good fit if
- You sell mass-market products or consumer services in Russia
- You have a customer list or site traffic for retargeting and lookalikes
- The product shows well in an image or a short video
- You want to reach people who aren't searching yet but match by interest
Not a fit if
- Niche B2B with a handful of possible buyers — direct sales and search ads work better
- You want site traffic with no lead tracking — we'd set up the VK pixel and Yandex Metrica goals first
How we work
- 01
Audiences and segments
1–3 daysWe build audiences from interests, competitor communities, customer lists and site visitors for retargeting.
You get A set of audience segments to test - 02
Pixel and lead forms
1–2 daysWe install the VK Ads pixel, set up events and lead forms that send leads to your CRM or inbox.
You get A working pixel, events and lead forms that route leads straight to your sales team - 03
Creatives
2–3 daysWe make ads in several formats such as carousels, video and banners, with copy for each segment.
You get Creatives and copy per segment for your approval - 04
Launch
1–2 daysWe launch labeled campaigns and check that leads and events are recorded.
You get Live campaigns and confirmed lead delivery - 05
Optimization
every monthWe cut expensive segments and creatives, scale the ones that bring leads and test new combinations.
You get A monthly segment and creative report with a test plan
What to prepare for VK Ads
- Access to your VK Ads account, or approval to create one
- A way to add the VK pixel to the site: code or CMS access
- A customer list to upload as an audience, if you have one
- Photos, videos and reviews to build creatives from
- Who will answer leads, and during which hours
A call about your audience
We talk through the product, your customers and what you've tried on VK. After the 30-minute call we send a campaign plan, a timeline and an estimate.
Need leads
from VK audiences?
We’ll set up the VK pixel, build audiences and run lead-optimized campaigns with lead forms that go straight to your CRM.
Almost any business with a Russian audience: mass-market products and services, local businesses, events, and B2B with narrow audiences.
From $800/mo for campaign management. The ad budget is paid to VK separately. The fee depends on the number of campaigns and formats, the volume of creatives and whether lead forms need to be connected to your CRM. We send an estimate after a call.
Lead forms bring more leads for less, but quality can be lower. We add qualifying questions and send leads to the CRM right away.
Not necessarily, but an active community builds trust in the ads and helps bring the audience back.
By cost per lead and per sale: we pass CRM data back and compare VK with other channels.
Related solutions
- Google AdsSearch, Performance Max and YouTube optimized for leads and sales
- Yandex DirectSearch and Yandex Advertising Network ads for the Russian market, with ad labeling and lead optimization
- Telegram adsOfficial Telegram Ads and paid placements in channels: channel selection, creatives and tracking