Yandex Metrica
- Price
- from $600
- Timeline
- 1 week
- Experience
- 100+ projects · 10+ years · 9+ countries
Goals, e-commerce, Session Replay and Yandex Direct links for the Russian market
- Yandex Metrica
- Yandex Direct
Our usual stack. We bring in other tools when the task or the project calls for it.
For websites with a Russian audience, Yandex Metrica is the main analytics tool: goals, e-commerce, Session Replay and click maps show how visitors behave on the site.
We set up Metrica so it passes the right conversions to Yandex Direct and connect sales data from your CRM.
What we do
- Goals and composite goals for your funnel
- E-commerce tracking for stores
- Session Replay and maps for behavior analysis
- Offline conversions and sales imported from the CRM
- Linking with Yandex Direct
What Metrica can do but doesn't
Metrica is full of bot visits and our own staff
We turn on bot filtering, exclude office IPs and test domains, and separate staff traffic by parameter. Reports start showing customers instead of noise.
Yandex Direct optimizes for a goal that means nothing
We pick one key goal for Direct — a submitted form or a call — and check it fires only on real contact. Micro-conversions stay for analysis.
E-commerce isn't working and revenue reads zero
We pass product data through the dataLayer: view, cart, purchase with amount. Then we reconcile Metrica revenue against store orders for a week.
Phone calls from the site don't show in Metrica or Direct
We connect call tracking with number substitution and pass calls to Metrica as goals. A call gets tied to its visit source just like a form lead.
We can't see which visitors ended up buying
We send the Metrica ClientID with each lead into the CRM and load deal statuses back. Reports then show the sources that bring actual buyers.
The default analytics of the Runet
- 94.4%of .ru websites with known analytics use Yandex MetricaW3Techs, 2026
- 9Mwebsites worldwide have Yandex Metrica installedYandex, 2026
- 69.3%of Russian search is Yandex — Metrica data trains its ad algorithmsYandex, 2026
Metrica that helps Yandex Direct
Goals that mean something
We separate micro-goals from real leads, so Yandex Direct doesn’t learn from phone-number clicks and page scrolls.Clean data
We filter out bots, internal visits and test orders, so the reports show only real visitors.Session Replay with findings
We don’t just switch recording on: we review the sessions and find the spots where visitors stumble.
Who needs Metrica set up properly
A good fit if
- Your site targets a Russian audience and gets traffic from Yandex
- You run Yandex Direct and want it to learn from real leads
- You have an online store and need the funnel from product page to payment
- Sales happen by phone or through a manager, not only through checkout
Not a fit if
- Your audience is outside Russia — make GA4 the primary tool
- A one-week landing page for a promo — we'll drop in the standard tag, nothing more
Express website audit
We review your site and within 3 business days send a PDF with up to 10 specific growth points, sorted by priority.
- Load speed and the mobile experience
- Structure, copy and the path to a lead
- Technical SEO and search visibility
- Forms, analytics and conversion tracking
For live websites only. No strings attached: you can make the fixes in-house.
How we work
- 01
Tag check
1 dayWe check that the Metrica tag is installed correctly, with no duplicates, bot traffic or lost visits.
You get A list of tag and filter errors - 02
Goals and events
1–2 daysWe set goals for leads, calls and messenger clicks, plus multi-step goals for key user flows.
You get A goal set, each goal tested on test visits - 03
E-commerce and Direct
1–2 daysWe connect e-commerce tracking, Session Replay and the Yandex Direct link so campaigns optimize toward goals.
You get Purchase data in Metrica and goals available in Direct - 04
Reports and handover
1 dayWe set up saved reports for your questions and show you where to see lead sources.
You get Saved reports and documentation of the configured goals
What to prepare for Metrica
- Edit access to the Metrica tag
- Yandex Direct access if goals need to link to campaigns
- What counts as a lead: forms, calls, messengers, chats
- CRM access or the contact of whoever set it up
- Office IP addresses to exclude internal traffic
A free Metrica review
We check the tag, goals and the Direct link and in 3 working days send an express audit: 10 concrete growth points, each with what it gives you.
Related articles
All news
Is Metrica feeding
Direct the right goals?
We’ll set up goals around your funnel, e-commerce and Session Replay, import CRM sales and pass clean conversions to Yandex Direct.
So Yandex Direct optimizes ads for people who buy, not just those who submit a form.
From $600. The total depends on the number of goals, whether you need e-commerce tracking, passing CRM sales back for Yandex Direct and the state of the goals already in place. We send an exact estimate after reviewing your tag.
Yes, it’s a common setup for websites with audiences both in Russia and abroad.
It adds some load, so we enable it only where it’s really needed for analysis.
We check them: goals are often duplicated or fire on the wrong actions.
Related solutions
- GA4 & Google Tag ManagerWe set up Google Analytics 4 and Tag Manager so you can trust the data
- End-to-end analyticsWe connect ads, leads and sales and calculate the ROI of every channel
- Server-side trackingWe send conversions from the server: more accurate data, better ad optimization, fewer losses to ad blockers