GA4 & Google Tag Manager
- Price
- from $800
- Timeline
- 1–2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
We set up Google Analytics 4 and Tag Manager so you can trust the data
- Google Analytics
- Google Tag Manager
Our usual stack. We bring in other tools when the task or the project calls for it.
GA4 works differently from the old Google Analytics: everything is built on events, and without a thought-out setup the reports don’t show what the business needs.
We design the event schema, implement it through Google Tag Manager, connect cookie consent and link GA4 to your ad accounts.
What we do
- A measurement plan: events, parameters, conversions
- Google Tag Manager setup
- Consent Mode for cookie choices
- GA4 linked to Google Ads and exported to BigQuery
- Reports and explorations for your questions
Where GA4 gets it wrong
Since moving to GA4 the reports make no sense
We build custom reports and explorations around business questions: lead sources, the funnel, cohorts. The default screens stay, but you work with numbers that read clearly.
Conversions count twice while purchases go missing
We debug every tag in GTM preview and DebugView and test for duplicate events on page reload and on return from the payment page.
Our site is built on React and GA4 misses page changes
We track route changes via the history API and the dataLayer and send events straight from app code. Then we verify each virtual page view arrives exactly once.
CRM sales never make it into GA4
We send deals and refunds through the Measurement Protocol with a client ID. GA4 then shows not just the lead but the revenue it brought.
Our audience is in Europe and the cookie banner breaks tracking
We set up a consent management platform and wire it to tags in GTM: what fires before consent, after it, or never. We test refusal and partial-consent scenarios.
Who needs a proper GA4 setup
A good fit if
- Your site serves international audiences or two markets at once
- You run an online store and need e-commerce data with revenue and refunds
- You run a SaaS or web app with sign-up, trial and payment
- Several agencies run your ads and need the same conversions, Google Ads included
Not a fit if
- The site serves only Russia — Yandex Metrica fits that audience better
- One landing page with no events — we'll add the standard tag without a full project
GA4 without surprises
Every event tested
After setup we test events in DebugView and reconcile them with the CRM, so conversions are neither duplicated nor lost.Names people understand
Consistent naming rules for events and parameters keep reports readable a year later instead of turning into a mess.A tidy container
We clean up Tag Manager: remove dead tags, organize everything into folders and leave notes for your team.
Express website audit
We review your site and within 3 business days send a PDF with up to 10 specific growth points, sorted by priority.
- Load speed and the mobile experience
- Structure, copy and the path to a lead
- Technical SEO and search visibility
- Forms, analytics and conversion tracking
For live websites only. No strings attached: you can make the fixes in-house.
How we work
- 01
Current setup review
1–2 daysWe go through your Tag Manager container and GA4 property: duplicate tags, broken triggers, extra and missing events.
You get A list of GA4 and GTM errors with what we fix and what we remove - 02
Event plan
1–2 daysWe define GA4 events, parameters and key events for your goals and, if needed, write a dataLayer spec for your developer.
You get An event and parameter sheet plus a dataLayer spec - 03
GTM and GA4 setup
2–4 daysWe configure tags, triggers and variables, key events, ecommerce and internal traffic filters.
You get A clean GTM container and a configured GA4 property - 04
Debugging and consent
1–2 daysWe test every event in Preview mode and DebugView, set up Consent Mode and publish the container.
You get A published container version and setup notes for your team
What we need for GA4
- Admin rights in GA4 and Google Tag Manager
- Code access or a developer contact for the dataLayer
- The actions that matter: forms, sign-ups, purchases
- A decision on the cookie banner and the markets your site serves
- A test payment or payment sandbox to verify purchases
A free GA4 express audit
We look at your GA4 property and GTM container and in 3 working days send 10 concrete growth points: what's counted wrong and what's worth adding.
Related articles
All news
GA4 is installed,
but reports say little?
We’ll design the event schema, rebuild your Tag Manager container, connect Consent Mode and test every event against your CRM data.
A basic install only collects page views and standard events. Without your own events and conversions you can’t see what drives leads.
From $800. The total depends on the number of events and conversions, the state of your current container, Consent Mode for European visitors and whether you need the BigQuery export. We send an estimate after reviewing your existing setup.
A mode where analytics respects the visitor’s cookie choice. It’s needed for European audiences and recovers some data through modeling.
If you need raw data, CRM joins or complex reports — yes. For simple needs the GA4 interface is enough.
Yes, we start with an audit and fix the errors in the current setup.
Related solutions
- Yandex MetricaGoals, e-commerce, Session Replay and Yandex Direct links for the Russian market
- End-to-end analyticsWe connect ads, leads and sales and calculate the ROI of every channel
- Server-side trackingWe send conversions from the server: more accurate data, better ad optimization, fewer losses to ad blockers