Analytics
- Price
- from $800
- Timeline
- 1–2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Analytics setup and reports that help you make better decisions
- Google Analytics
- Google Tag Manager
- Looker Studio
Our usual stack. We bring in other tools when the task or the project calls for it.
Almost every business has data, but far fewer know how to rely on it. We set up analytics so you can see where customers come from, where they drop off and which investments actually pay off.
We work with websites, online stores and web applications — from basic tracking setup to complex end-to-end analytics that combines data from ad accounts, CRM and other sources.
What’s included
- An audit of existing tracking and data accuracy
- A measurement plan: goals, events and key metrics
- Web analytics, goals and e-commerce tracking setup
- End-to-end analytics linking ads, leads and sales
- Dashboards with clear reports for the team and management
- Regular analysis and recommendations for improvement
What you get
- A properly configured analytics setup you can trust
- Clear dashboards with your key metrics
- Insight into the performance of every channel
- A list of hypotheses and recommendations for growth
Why nobody trusts the analytics
Analytics shows one lead count, the CRM another, the report a third
We match site events against CRM records for the same period and find where leads get lost or duplicated: forms, widgets, calls, double submissions.
Different people added tags and nobody knows what they track
We inventory everything on the site: tags, pixels, goals, triggers. We remove the clutter, rename what stays under one convention and write it all down.
Plenty of reports, but decisions are still made on gut feel
We start with the questions leadership asks and build one metric and one chart for each. We don't build reports nobody opens.
We can't see where visitors abandon the purchase
We mark up the funnel with events: view, cart, checkout, payment — or form steps for services. You see where it breaks and have something concrete to bring to design or dev.
Goals stopped firing after the redesign
We build analytics checks into every release: an event list, a test script, a check the day after deploy. A broken goal is caught within a day, not a month later.
What we work with
- GA4 & Google Tag ManagerWe set up Google Analytics 4 and Tag Manager so you can trust the data
- Yandex MetricaGoals, e-commerce, Session Replay and Yandex Direct links for the Russian market
- End-to-end analyticsWe connect ads, leads and sales and calculate the ROI of every channel
- Server-side trackingWe send conversions from the server: more accurate data, better ad optimization, fewer losses to ad blockers
Data people trust
Developers on the team
Events and integrations go straight into the website code, not into Tag Manager workarounds that break with the next update.Both ecosystems
We set up GA4 and Yandex Metrica, side by side if needed, for companies working in Russia and abroad.A documented schema
Every event and goal is described, so the next marketer or vendor can understand the setup without us.Reports for decisions
A dashboard answers leadership’s specific questions instead of showing everything: extra charts only get in the way.
Who needs their data cleaned up
A good fit if
- You advertise in several channels and need an honest comparison
- You run an online store or product with a multi-step funnel
- Leadership needs one dashboard instead of exports from different people
- Your site serves both Russia and other markets and needs both analytics stacks
Not a fit if
- A brochure site with a dozen visits a day — default GA4 with a couple of goals is enough
- You need a one-off report for a meeting, not a system — we'll put it together as a small task
Express website audit
We review your site and within 3 business days send a PDF with up to 10 specific growth points, sorted by priority.
- Load speed and the mobile experience
- Structure, copy and the path to a lead
- Technical SEO and search visibility
- Forms, analytics and conversion tracking
For live websites only. No strings attached: you can make the fixes in-house.
How we work
- 01
Questions to the data
1–2 daysWe define what decisions you make and what data you are missing to make them.
You get A list of questions for analytics and the metrics that answer them - 02
Audit and measurement plan
1–2 daysWe review the installed counters, find errors in data collection and draw up a measurement plan.
You get A measurement plan: which events, goals and parameters we track - 03
Implementation
2–4 daysWe set up data collection and test every event so the numbers can be trusted.
You get Configured tags and events, each one verified in debug mode - 04
Dashboards and training
1–2 daysWe build dashboards with the key indicators without the noise, teach your team to use them and suggest the first hypotheses.
You get A dashboard of key metrics and hypotheses to test in design, content and ads
Who sets up your analytics
A web analyst writes the measurement plan, a tracking engineer implements it, and the analysts return for dashboards and conclusions.
Web analyst
Audits your existing tags, finds gaps in the data and writes the measurement plan: goals, events and key metrics.Tracking engineer
Sets up GA4 through Google Tag Manager, e-commerce and server-side tracking, and tests every event before it goes live.Attribution specialist
Connects ad accounts, leads and CRM sales so you can see which channel actually pays back.BI analyst
Builds dashboards for the team and management, shows how to use them and suggests the first hypotheses.
What we need to get analytics going
- Edit access to analytics, Tag Manager and the CRM
- Five to ten questions you want the data to answer
- Your site developer's contact or access to the code
- A funnel description: which on-site actions count as success
- Your privacy policy and cookie banner, if you have them
A free express data audit
We review your current tags, goals and data flows and in 3 working days send 10 concrete growth points. They show right away what to fix first.
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Can you trust
your numbers?
Send us your current setup: we’ll audit tracking, draft a measurement plan and build reports that show where customers come from.
Google Analytics 4, Yandex Metrica, tag managers, call tracking, integrations with CRMs and ad accounts. For reporting we build dashboards in Looker Studio, DataLens or other BI tools.
From $800. The total depends on the number of goals and events, whether the existing setup needs fixing, integrations with your CRM, call tracking and ad accounts and the reporting format. We send an exact estimate after a free express audit of your current analytics.
We start with an audit: we check the counters, goals and events and look for duplicates and data loss. After the fixes we reconcile the numbers with the CRM so they can be trusted again.
It connects the whole customer journey: from an ad to a lead and a payment. It shows how much a customer from each channel costs and which investments pay off.
As a rule, no: we do most of the setup ourselves through a tag manager. If the website or CRM code needs changes, we'll write a clear specification or make them ourselves.
Yes. We set up data collection in line with personal data laws and user cookie consent, and we don't send to analytics systems anything that shouldn't be there.
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