End-to-end analytics
- Price
- from $2,500
- Timeline
- 2–4 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
We connect ads, leads and sales and calculate the ROI of every channel
- Google Analytics
Our usual stack. We bring in other tools when the task or the project calls for it.
The ad account sees clicks, analytics sees leads, the CRM sees sales, but no single system sees the whole chain. End-to-end analytics connects them and shows how much revenue every ad dollar brought in.
We bring data from ads, analytics and the CRM into one database and build reports on the ROI of channels, campaigns and ads.
What we do
- Lead source kept from click to closed deal
- Spend exported from ad accounts
- Joined with sales data from the CRM
- ROI and customer acquisition cost reports
- A dashboard for marketing and leadership
When you can't see what pays off
We know cost per lead, not cost per customer
We link each lead to its source via client ID and tags, then carry it through the CRM to deal and payment. The report shows customer cost and revenue for every campaign.
Deals take months and the source is forgotten by payment
We save first and last touch on the deal record when the lead is created. When payment arrives six months later, it's tied to a campaign instead of "direct".
Customers message us in chat apps and the source is lost
We add a start parameter with the visit ID to messenger and chat links. A chat inquiry gets the same attribution as a form lead.
One customer leaves three leads and gets counted three times
We merge inquiries by phone and email into one customer and calculate cost per person, not per lead. Repeat purchases are tracked separately to show a channel's full value.
Leadership wants one number and marketing brings ten
We agree on a headline metric — return on ad spend or customer cost — and put it on the dashboard's first screen. Campaign detail sits below for the people running ads.
Who end-to-end analytics pays off for
A good fit if
- You advertise in at least two channels and argue about which one wins
- Deals live in a CRM and sales reps keep statuses up to date
- The sales cycle spans many visits: B2B, real estate, education, high-ticket services
- You report on marketing to the owner in revenue terms
Not a fit if
- Leads live in email and chat with no CRM — set up a CRM and status discipline first
- One ad channel and a small lead flow — GA4 with goals is enough
Numbers that add up
Checked against real sales
We verify that revenue in the reports matches the CRM and payments before drawing any conclusions from them.Attribution of your choice
ROI by first touch, last touch and the full path, so no single channel gets overrated.Consistent UTM tags
We set shared tagging rules for your team and vendors: without them end-to-end analytics falls apart.Reports that build themselves
Data flows in automatically, so nobody has to assemble a monthly report from spreadsheet exports anymore.
Express website audit
We review your site and within 3 business days send a PDF with up to 10 specific growth points, sorted by priority.
- Load speed and the mobile experience
- Structure, copy and the path to a lead
- Technical SEO and search visibility
- Forms, analytics and conversion tracking
For live websites only. No strings attached: you can make the fixes in-house.
How we work
- 01
Customer journey map
1–2 daysWe map how a customer moves from an ad to a lead, call and deal, and where the link between them breaks today.
You get A journey map marking where the source gets lost - 02
UTMs and call tracking
2–4 daysWe clean up UTM tagging, connect call tracking and pass the visitor ID into forms.
You get Link tagging rules and a source on every lead and call - 03
CRM connection
3–6 daysWe pass the source into the CRM and send deal stages and revenue back to analytics.
You get CRM deals with their source and sales visible in analytics - 04
Spend and ROI
2–5 daysWe pull ad spend into one database and calculate cost per lead, cost per sale and ROI by channel.
You get A database with spend and revenue by channel and campaign - 05
Report and reconciliation
2–3 daysWe build the ROI report and reconcile it with the CRM and ad accounts so any gaps are explained.
You get A channel ROI dashboard reconciled with your CRM
What end-to-end analytics needs
- Access to ad accounts, analytics and the CRM
- The pipelines and deal statuses that count as a sale
- Call tracking, or readiness to add it if customers call
- The UTM conventions your team uses today
- A CRM owner who can help with fields and integrations
An express audit of your data chain
We check how tags, leads and deals flow today and in 3 working days send 10 concrete growth points. Free, with no obligation to continue.
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Which ad dollar
brought the sale?
We’ll connect ad spend, leads and CRM sales in one database and build ROI reports for every channel, campaign and ad.
Ad platforms only see their own conversions and often credit one sale to several channels. End-to-end analytics counts actual sales from the CRM.
From $2,500. The total depends on the number of ad sources, your CRM and its API, call tracking and the attribution model. We send an estimate after a call where we trace the customer journey from ad to payment.
Sometimes. A custom solution pays off when you need flexibility, your own attribution model or data from non-standard sources.
We connect call tracking so calls get a source too.
Usually 2–4 weeks, depending on the number of sources and how consistently the CRM stores each deal’s source.
Related solutions
- GA4 & Google Tag ManagerWe set up Google Analytics 4 and Tag Manager so you can trust the data
- Yandex MetricaGoals, e-commerce, Session Replay and Yandex Direct links for the Russian market
- Server-side trackingWe send conversions from the server: more accurate data, better ad optimization, fewer losses to ad blockers