AI search optimization (GEO)

AI search optimization (GEO)

Price
from $1,500/mo
Timeline
first results in 2–3 months
Experience
100+ projects · 10+ years · 9+ countries

GEO: getting ChatGPT, Perplexity and Google’s AI answers to recommend your brand

Tools
  • OpenAI
  • Perplexity
  • Gemini

Our usual stack. We bring in other tools when the task or the project calls for it.

More and more people don’t search, they ask ChatGPT, Perplexity or Gemini, or read the AI answer above Google’s results. Generative Engine Optimization (GEO) is the work of getting your company mentioned and recommended in those answers.

AI assistants build answers from websites, reviews, directories and mentions. We check what they say about you today and make your website and online presence easy for them to understand: accurate facts, structured data and authoritative sources.

What’s included

  • An audit of how AI assistants answer questions about your niche and brand
  • Website structure and copy that’s easy to cite
  • Structured data and technical access for AI crawlers
  • Content that answers your customers’ real questions
  • Work on mentions across third-party sources
  • Ongoing monitoring of mentions in AI answers

What you get

  • A clear picture of how AI assistants see you
  • A website AI understands and cites correctly
  • More brand mentions in AI answers
  • Reports on changes for your key questions
Challenges

What AI answers say about your brand

  • ChatGPT recommends our competitors and doesn't know us

    We ask assistants the questions your customers ask and record who gets named and why. We trace the sources behind each answer and find where you're missing.

  • AI quotes outdated prices and wrong addresses

    We find where the wrong data comes from: old pages, directories, aggregators. We update facts on the site and in third-party listings so the correct version shows up more often.

  • Our site blocks AI crawlers and we had no idea

    We check robots.txt, CDN and bot protection settings, and how pages render without JavaScript. We open access to the right crawlers and keep closed what shouldn't end up in answers.

  • Everything is on the site, but AI can't pull it out

    We restructure key pages: a short direct answer up top, facts in tables and lists, Schema.org markup. Text like that is easier to quote without distortion.

  • Almost nobody writes about us outside our own site

    We list the sources assistants cite in your niche — industry reviews, rankings, directories, forums — and prepare materials and expert commentary for them.

Why it matters

Answers now come before the links

  • 900Mpeople use ChatGPT every weekOpenAI, 2026
  • 80%of search users rely on AI summaries at least 40% of the timeBain & Company, 2025
  • 8%of visits with a Google AI summary end in a click on a result, vs. 15% without onePew Research Center, 2025
Approach

A new channel, no illusions

  1. Facts over keywords

    AI assistants quote precise data: timelines, terms, specs. We make sure your website makes them easy to find and verify.
  2. Built on SEO groundwork

    GEO doesn’t replace search optimization: a clean technical base and good copy work for both channels at once.
  3. Changes without the queue

    We build websites ourselves, so structure, markup and copy get changed without waiting on another vendor.
  4. Genuine mentions only

    We work with real reviews, directories and publications, not inflated ratings: AI keeps getting better at telling them apart.
  5. Clear expectations

    We tell you upfront which questions are realistic to win mentions for, with no promises of the top spot in ChatGPT.
Is it for you

Who should start GEO now

A good fit if

  • Customers take time and compare options: B2B, complex services, big-ticket purchases
  • You have real expertise and facts to show
  • Your site is already indexed properly and has basic SEO
  • You care what AI says about your brand, not just search rankings

Not a fit if

Free

Express website audit

We review your site and within 3 business days send a PDF with up to 10 specific growth points, sorted by priority.

What we check
  • Load speed and the mobile experience
  • Structure, copy and the path to a lead
  • Technical SEO and search visibility
  • Forms, analytics and conversion tracking
Get the audit

For live websites only. No strings attached: you can make the fixes in-house.

Process

How we work

  1. 01

    Answer audit

    1 week

    We ask AI assistants your customers’ questions and record whom they recommend and why.

    You get A table of ChatGPT, Perplexity and Google AI answers to your key questions
  2. 02

    Technical audit

    3–5 days

    We check whether AI crawlers can see your website, markup and key pages.

    You get A list of technical fixes: crawler access, markup, page structure
  3. 03

    Content and structure

    2–4 weeks

    We improve pages and create materials that answer customer questions.

    You get Updated pages and new materials published on your site
  4. 04

    Sources and monitoring

    every month

    We work on mentions on the sources AI draws from, track changes in the answers and adjust the plan.

    You get A monthly report: how AI answers shifted, new mentions and next month's plan
Team

Who gets you into AI answers

The GEO specialist runs the answer audit and the plan, a content writer handles the copy, and a developer opens the site up to AI crawlers.

  • GEO/SEO specialist

    Asks ChatGPT, Perplexity and Gemini your customers’ questions, logs who gets recommended and tracks how the answers shift.
  • Content writer

    Writes pages and articles with precise facts and direct answers to customer questions, so they’re easy to cite.
  • Developer

    Checks that AI crawlers can reach the site, adds structured data and fixes the markup on key pages.
  • Outreach specialist

    Finds the directories, reviews and sites AI draws from and works to get your company described there accurately.
Getting started

What we need for GEO

What we need from you
  • Questions customers ask before buying
  • The competitors you're compared with most often
  • Site access, or a developer who can make changes
  • Current company facts: locations, services, timelines, licenses
  • Articles, interviews and rankings that already mention you
Before we start

A free express audit

In 3 working days we check how AI assistants answer questions about your niche and send you 10 concrete growth points. It's useful even if you take it from there yourself.

AI search (GEO)

What does ChatGPT
say about you?

We’ll check how AI assistants answer questions about your niche and brand, then make your facts easy for them to find and cite.

I'm interested in...
Project Budget

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FAQ

Questions & answers

Contact us

SEO competes for a spot in a list of links, GEO for a mention inside a ready answer. The basics overlap — quality content and a technically accessible website — but AI answers have their own sources and formats.

From $1,500/mo. The total depends on the size of your website and how many pages need work, the number of topics and questions we track in AI answers and the amount of work on external mentions. We send an estimate after a free express audit.

No, the model writes the answers and nobody can guarantee them. We raise the likelihood of being mentioned and measure the result on a fixed set of questions.

First results usually come in 2–3 months. Models with search pick up website changes within weeks, while mentions on external sources build up over months, so the effect grows gradually.

Usually not: improving the structure, copy and markup of your current website is often enough.

We regularly check assistants’ answers on the same set of questions and track visits from AI services in your analytics.

We are a world-class team of industry-leading professionals, who constantly push new technology