Digital strategy
- Price
- from $4,000
- Timeline
- 3–6 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
A Digital roadmap: goals, channels, priorities and measurable results
Without a strategy, Digital turns into a set of disconnected activities: the website lives its own life, advertising lives another, and results are hard to measure. We help build a system in which every channel works towards shared business goals.
A strategy is just as useful when launching a new product as it is for companies already marketing actively that want to know which channels truly deliver and which it is time to drop.
What’s included
- An audit of the company’s current Digital presence
- Analysis of the market, competitors and target segments
- Customer journey mapping and brand touchpoints
- Choice of marketing channels and budget allocation
- Key metrics and a reporting framework
- A roadmap with stages, timelines and priorities
What you get
- A clear picture of where the company stands and where to go next
- A strategy document with the reasoning behind every decision
- A roadmap with priorities and realistic timelines
- A set of metrics that show the strategy is working
Where marketing stalls without a plan
Plenty of channels, no idea which one brings customers
We pull a year of data from ads, analytics and the CRM and line up spend by channel next to leads and sales. You see what feeds the business and what runs on momentum.
Website, ads and social are run by vendors who never talk
We map the customer journey from first touch to deal and give each channel its role on it. Vendors get one document instead of five separate briefs.
Marketing gets whatever budget is left over
We tie the budget to the sales plan: how many customers you need, what one costs, which channel gets them cheaper. That makes the conversation with finance short.
A new idea every quarter, none of them finished
We build a roadmap with task order and checkpoints. New ideas don't cancel the plan — they join the queue and go through the same evaluation.
Leadership asks about results and gets a report on clicks
We agree on three to five metrics tied to revenue and build reporting around them. Reach and clicks stay in an appendix for the marketing team.
What we work with
- Marketing auditWe review your website, ads, analytics and funnel and show where money and customers leak
- Go-to-market strategyA launch plan for a new product or a new market: audience, offer, channels and first metrics
- Media plan & unit economicsWe calculate what you can afford to pay per customer and split the budget across channels
A strategy you can actually execute
Decisions from data
We rely on your analytics and CRM numbers, not trends. Where data is missing, we set up its collection first.Sized to your team
We plan only what the company can launch on its own or with us, with no aspirational channels nobody has time to run.We see the whole chain
Website, ads, CRM and analytics sit in one team, so the strategy accounts for where a lead gets lost on the way to a sale.10+ years in practice
100+ projects taught us to tell decisions that take root in a business from those that never leave the slide deck.Revised against results
A strategy isn’t a document for the shelf: we check the plan against results and shift priorities when the numbers say so.
Who gets the most from a strategy
A good fit if
- You already spend real money on marketing but can't tell what's working
- You've outgrown your first channel and need to decide where to grow next
- You're launching a product, a new line of business or entering a new region
- You have an in-house marketer or team who needs a shared plan and criteria
Not a fit if
- You need ads running tomorrow with no talk about goals — go straight to paid advertising
- No website, no product, no sales data yet — validate demand with a landing page first
- You want a document for the shelf — on a call we'll show how our plans get used and revisited
How we work
- 01
Goals and metrics
3–5 daysWe pin down the business goals and translate them into measurable indicators.
You get A document with goals, key metrics and their current values - 02
Audit
1–2 weeksWe look at how the website, ads, social media and other channels perform, where customers drop off and what remains untapped.
You get A channel report: what works, where you lose customers and what's untapped - 03
Strategy
1–2 weeksWe choose the channels, the message and the order of changes. Every decision is backed by data and agreed with you.
You get A strategy with chosen channels, messaging and the reasoning behind each call - 04
Roadmap
2–5 daysWe break the strategy into steps with owners and deadlines and help you launch the first ones.
You get A month-by-month rollout plan with a metric to track each step
Who shapes your strategy
A Digital strategist leads the work and defends the plan in front of you. An analyst and channel specialists supply the numbers it stands on.
Digital strategist
Turns business goals into metrics, picks channels and messaging and explains the reasoning behind each call in the strategy doc.Marketing analyst
Backs the channel audit with data from your analytics and ad accounts: where customers drop off and which spend doesn’t pay back.Market researcher
Studies competitors and target segments and maps the customer journey and every brand touchpoint.Paid media specialist
Sizes up paid search and paid social for your niche and helps split the budget across channels.Project manager
Breaks the roadmap into steps with owners and dates and helps you get the first ones moving.
What we need to build your strategy
- Business goals for the year: revenue, customer count, new directions
- Sales data and average deal size for at least the last six months
- Read access to your ad accounts, analytics and CRM
- A list of current vendors and what each one handles
- The person who signs off on budget and priorities
A call about goals and data
In 30 minutes we discuss what the business wants and what data you have. Then we send a scope of work, a timeline and an estimate for the strategy.
Not sure which
channels pay off?
Tell us your goals and budget: we’ll audit your Digital presence, choose channels and set the metrics that show progress.
Companies launching a product or entering a new market, and those already investing in Digital without a clear return. A strategy shows which channels to develop, in what order and how to measure the result.
From $4,000. The total depends on how many channels and markets we cover, how deep the audit goes (website, ads, analytics, CRM), how much of your data is available and how many interviews with your team and customers we run. We send an exact estimate after a call about your goals.
As a rule, three to six weeks, depending on the scale of the business, the number of channels and the availability of data.
A strategy document with the audit and the reasoning behind every decision, a roadmap with priorities and timelines, and a set of metrics to track the result. We present it all to your team and answer questions.
Yes. We can take the first steps ourselves — update the website, set up analytics, prepare ad campaigns — or support your team and contractors and keep track of the result.
Check the metrics monthly and revise the strategy itself every six months or after major changes: a product launch, entering a new market, a new business model.
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