Marketing audit
- Price
- from $2,000
- Timeline
- 2–3 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
We review your website, ads, analytics and funnel and show where money and customers leak
When marketing works but nobody knows how well, you need an outside view. An audit shows where the company loses customers and budget: on the website, in ads, in lead handling or in analytics you can’t trust.
We check the whole chain from first touch to sale and give you a prioritized action list.
What we review
- Positioning and the offer against competitors
- The website and landing pages
- Ad accounts and budget allocation
- Analytics and data accuracy
- Lead handling in the CRM
When it's time for an outside look
Ads are running, but sales don't grow with the budget
We follow the chain from ad to closed deal and find where it breaks: the landing page, the form, the sales team's response time. Usually there's one bottleneck, and it isn't the ads.
Our agency sends nice reports we have no way to verify
We cross-check ad platform numbers against analytics and the CRM and review campaign settings and goals. We show where the reports diverge from reality and why.
Leads come in, but half of them are junk
We review a sample of leads by source and campaign, along with queries and placements, and flag the settings that bring in the wrong people.
Competitors sell the same thing, yet customers pick them
We compare your offer and landing pages with competitors through a buyer's eyes: what they promise, how they prove it, how they ask for contact details.
A new marketing hire inherited a setup nobody documented
We describe the current state: which campaigns run, what is tracked and how, where the logins live. Your new hire starts with a map instead of an excavation.
Who needs a second opinion
A good fit if
- You've been marketing for over a year and nobody has calculated channel ROI
- You're switching ad agencies and want to know what you're taking over
- The owner wants an independent view of the in-house team or agency
- You plan to raise the budget and want to be sure it won't leak
Not a fit if
- There's no marketing yet, so nothing to review — start with a go-to-market strategy
- You only need tags and goals checked — an analytics audit is enough
- You only want a decision you've made confirmed — a short consultation is the honest fit
An outside view
Problems named plainly
We have no past decisions to defend: we look at the numbers and name the problems plainly, including the awkward ones.Data checked first
Before drawing conclusions we make sure the analytics can be trusted. Otherwise the recommendations rest on an error.Priorities, not a list
Every recommendation comes with an impact and effort estimate, so it’s clear what to do this week and what can wait.In business terms
Findings are framed in leads and revenue, not jargon, so you can hand the report to leadership as is.
How we work
- 01
Access and goals
1–2 daysWe get access to analytics, ad accounts and CRM and confirm which sales and leads matter most to you.
You get A list of channels to review and the target actions - 02
Analytics and data
2–3 daysWe check whether the numbers can be trusted: goals, events, and how ads link to leads and sales.
You get A list of tracking errors with how to fix each one - 03
Website and funnel
3–4 daysWe walk the customer path from first click to lead and payment and see at which steps people leave.
You get A funnel breakdown with screenshots of where customers drop off - 04
Ads and channels
2–3 daysWe review campaigns, bids, audiences and landing pages and look for spend that goes nowhere.
You get A list of underperforming campaigns and settings with recommendations - 05
Report and review call
2–3 daysWe pull the findings into one report, rank them by priority and walk you through it on a call.
You get A report with a prioritized fix list and a recording of the review
What to prepare for the audit
- Guest access to your ad accounts and analytics
- An export of leads and deals from the CRM for the last three to six months
- Your targets: how many leads and sales you need each month
- Contacts of the vendors running your ads or website
- The reports you receive today, so we can compare
A call to scope the audit
We pin down which channels and systems to review and who your competitors are. After the call we send the list of checks, a timeline and an estimate.
Where do your leads
and budget leak?
We’ll check your positioning, website, ads, analytics and lead handling, then give you a prioritized action list in business terms.
A report with the issues found, their estimated impact and a prioritized action plan.
From $2,000. The total depends on the number of ad channels and accounts, the size of the website, the state of your analytics and whether we review the sales funnel in the CRM. We send an estimate after a call and a look at read-only access.
Usually two to three weeks, depending on the number of channels.
Yes: read-only access to analytics, ad accounts and the CRM.
We can — fully or in part, following the report’s priorities.