Go-to-market strategy
- Price
- from $5,000
- Timeline
- 4–6 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
A launch plan for a new product or a new market: audience, offer, channels and first metrics
A launch without a plan turns into a set of scattered activities. A go-to-market strategy answers the key questions: who we sell to, with what offer, through which channels and how we’ll know the launch worked.
We work on new product launches and on entering new markets, such as moving from Eastern Europe into the US.
What’s included
- Audience segments and their jobs to be done
- Positioning and the core offer
- Channel choice and launch sequence
- Budget and success metrics
- A 90-day plan
What keeps launches from taking off
The product is nearly ready, and we still argue about who buys it
We describe two or three segments, their jobs and what they use today. We pick the first segment by how easy it is to reach buyers, not by market size.
We can't explain the product's value in one sentence
We build positioning from the customer's alternatives: why you beat what they use today. The wording gets tested in interviews and small ad runs before the site is built.
Our site and copy were written for a home market, not the US
We rework the offer for local buyers: different arguments, different proof, local conventions for pricing and contact. It's an adaptation of meaning, not a translation of text.
We want to launch everywhere at once and fear spreading too thin
We set the sequence: which channel goes first and what signal unlocks the next one. Channels are added on results, not on a calendar.
Sales isn't ready for the first leads
The 90-day plan covers more than marketing: a first-response script, a CRM pipeline, who picks up a lead and how fast. Early leads shouldn't go cold in an inbox.
Who needs a launch plan
A good fit if
- You're launching a product or business line and want to test demand before big spend
- You're moving from Eastern Europe or the CIS into the US or Europe
- You have a product and a team but nobody to pull the launch into one plan
- Investors or leadership expect a plan with clear stages
Not a fit if
- The product has sold for years and you need to find leaks — a marketing audit fits better
- You only need a website by launch day, no work on the offer — we'll build a launch landing page
- Channels and budget are already decided — we'll turn them into a media plan with unit economics
A launch without wasted steps
We know Western markets
Our clients include companies from the USA, Canada, the UK, Spain and Italy. We account for how people there compare and buy.Tested before the budget
We test the offer on a small audience first and scale only the channels that have proven demand.One team, end to end
We build the landing page, analytics and ads ourselves, so the plan doesn’t fall apart between vendors.Success defined upfront
Before launch we agree on which numbers mean “it works” and which mean “time to change course”.
How we work
- 01
Product and market
3–5 daysWe unpack the product, launch goals and constraints like timing, team and resources, and size the market from public data.
You get A launch brief with goals, constraints and a market estimate - 02
Audience and competitors
5–7 daysWe interview potential customers and study how competitors sell similar products.
You get Audience segment profiles and a competitor map - 03
Offer and positioning
4–6 daysWe define who the product is for, what problem it solves and how it differs, then test the wording on the audience.
You get Positioning and key messages for each segment - 04
Launch channels
4–6 daysWe pick the channels for the first customers and calculate the reach and leads needed to hit launch goals.
You get A channel list with lead forecasts and a rollout order - 05
Plan and metrics
4–6 daysWe build a step-by-step plan for the first months and the metrics that tell you what to scale and what to stop.
You get A week-by-week launch plan and a dashboard of early metrics
What we need for the launch plan
- A product description and how it differs from alternatives
- The target market and region, plus your preferred launch date
- What you already know about customers: interviews, sales, pilots
- A rough budget frame for the first three months
- Competitors you know of in the target market
A call about product and market
On a 30-minute call we go through the product, the target market and timing. Then we send a scope, a schedule and an estimate for the go-to-market strategy.
Launching a product
or a new market?
We’ll define your audience, offer and channels, test demand before the budget goes in and hand you a 90-day plan.
An audit reviews what already runs. A go-to-market strategy plans what doesn’t exist yet.
From $5,000. The total depends on the number of markets and audience segments, the depth of competitor research, how many interviews with potential customers we run and whether a test launch is needed to validate demand. We send an exact estimate after a call about the product and market.
Yes: adapting the offer, choosing channels, an English website and ads for a US audience.
No, it’s worth doing before launch — it shapes what the product and website will be.
We can: one team builds the website, landing pages, ads and analytics.