Google Ads
- Price
- from $1,000/mo
- Timeline
- launch in 1–2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Search, Performance Max and YouTube optimized for leads and sales
- Google Ads
- Google Analytics
- Google Tag Manager
Our usual stack. We bring in other tools when the task or the project calls for it.
Google Ads brings people who are already looking for a solution: search ads show up at the moment of the query. Performance Max and YouTube extend reach across Google’s other surfaces.
We structure campaigns around your services, pass leads and sales from your CRM back to Google and manage bids by the real cost of a customer.
What we do
- Search campaigns and keyword research
- Performance Max and YouTube
- Conversion tracking via GA4 and enhanced conversions
- Offline conversion imports from your CRM
- Landing pages for key queries
Where Google Ads budgets leak
Performance Max spends the money and won't say where
We split asset groups by product line, add brand exclusions and negative keyword lists, and read search term and placement insights weekly to see what PMax actually buys.
Broad match brings searches that have nothing to do with us
We review the search terms report every week and build shared negative lists by theme. Broad match stays only where conversion data is strong enough to steer it.
Leads come in from countries we don't serve
We set location targeting to presence rather than interest, exclude regions you can't serve and check the location report after launch. Landing page language and currency match the market.
YouTube ads get views, but nobody remembers us
We script short videos with the product and brand in the first five seconds, then retarget viewers through search and display. Video is judged by assisted conversions, not view count.
Every campaign targets everything and the reports are unreadable
We rebuild the account around your services and markets: one campaign per offer and region, consistent naming, clear budgets. Anyone on your team can see where the money goes.
Where most searches and ad money go
- 89.9%of searches worldwide happen on GoogleStatCounter, 2026
- $245Ba year goes into search-led advertising — over a fifth of all ad revenueWPP Media, 2025
Ads that learn from sales
Real sales as the signal
Smart bidding is only as good as the conversions it sees. We feed it closed deals from your CRM, not just form fills.Structure that follows margin
Campaigns mirror your services and margins, so budget goes where the profit is, not where clicks are cheapest.Pages matched to queries
Key searches land on pages written for them. We build those pages ourselves instead of sending everyone to the homepage.Waste trimmed regularly
We review search terms, placements and audiences on a schedule, so spend on irrelevant traffic doesn’t pile up.
When Google Ads makes sense
A good fit if
- You sell in the US, Europe or other markets where Google dominates search
- People actively search for your service and compare providers
- You track leads in a CRM and can mark which ones turned into revenue
- You're ready for a learning period before judging the results
Not a fit if
- Your market is Russia — Yandex Direct and VK Ads reach that audience
- A brand-new category nobody searches for yet — a go-to-market strategy should come first
How we work
- 01
Account audit
1–2 daysWe review your Google Ads account history, search terms, bidding and wasted spend, or plan the structure if you're starting fresh.
You get An audit with a prioritized fix list or a new account structure - 02
Conversion tracking
1–3 daysWe set up GA4 and Google Ads conversions for leads, calls and purchases, plus enhanced conversions where they fit.
You get Verified conversions that Smart Bidding can optimize toward - 03
Campaign build
2–4 daysWe build Search, Performance Max and YouTube campaigns with keywords, assets, audiences and feeds as needed.
You get Ready campaigns, ad copy and assets for your approval - 04
Launch
1 dayWe launch, then check policy approvals, spend pacing and that conversions record correctly.
You get Live campaigns with approved ads and conversions coming in - 05
Ongoing management
every monthWe prune search terms, adjust bids and budgets by campaign, refresh assets and test new ideas.
You get A monthly report: conversions, cost per conversion, changes made and next tests
What we need for Google Ads
- Admin access to Google Ads, GA4 and Google Tag Manager
- Target countries, languages and the services to push first
- Your margin or an acceptable cost per customer
- CRM access to set up offline conversion imports
- Brand assets and any product videos you already have
An account review call
On a 30-minute call we go through your current account or the plan for a new one. Then we send a campaign structure, a launch timeline and an estimate.
Google Ads spend
without real sales?
We’ll review your account, rebuild campaigns around your services and pass CRM sales back to Google so bids follow real customers.
The US, Europe and other markets where Google ads are served.
From $1,000/mo for managing your account. The ad budget is paid to Google separately. The fee depends on the number of campaigns and markets, the mix of Search, Performance Max and YouTube and whether we set up CRM sales import first. We send an estimate after reviewing your current account.
So Google optimizes not for form fills but for people who actually buy. That lowers your cost per customer.
Usually both: search for high-intent demand, Performance Max for reach. We set the balance by the data.
Usually two to four weeks, until the algorithm gathers enough conversions.
Related solutions
- Yandex DirectSearch and Yandex Advertising Network ads for the Russian market, with ad labeling and lead optimization
- Telegram adsOfficial Telegram Ads and paid placements in channels: channel selection, creatives and tracking
- VK AdsAds across VK, Odnoklassniki and VK services for the Russian market: audiences, lead forms and lead optimization