Website forms to CRM
- Price
- from $500
- Timeline
- 3–7 days
- Experience
- 100+ projects · 10+ years · 9+ countries
Website leads land in your CRM with their source: UTMs, campaign, landing page
- amoCRM
- Bitrix24
- GoHighLevel
- WordPress
Our usual stack. We bring in other tools when the task or the project calls for it.
If a lead reaches the CRM without its source, you can’t tell which ads work. We connect website forms to your CRM so the contact arrives with UTMs, campaign, landing page and the visitor’s path.
We work with WordPress, website builder and custom forms, and with GoHighLevel, amoCRM, Bitrix24 and other CRMs.
What we do
- Leads from any website form into your CRM
- UTMs and source kept from the very first visit
- Form fields mapped to CRM fields
- CRM workflows triggered right after submission
- Checks that no lead ever gets lost
What gets lost between form and CRM
The CRM gets a name and a phone number, but not the source
We store UTMs and the referrer in a cookie on the first visit and pass them through hidden form fields. Even if someone converts a week later, the source stays attached.
Quiz leads sit in an inbox until someone checks it
We send quiz and form data straight to the CRM via API or webhook, create the deal at the right stage and assign a task to the rep immediately.
One person filled out two forms — now there are two deals
We look up the contact by phone and email before creating anything: a repeat submission is added to the existing record with a note about the page it came from.
Every form on the site works differently
We build one handler for all your forms — callback, quote, newsletter. Each submission is tagged with its type, so the CRM shows what the person actually wanted.
We run ads but can't tell which campaigns turn into deals
We pass campaign, ad and click IDs into the CRM and can send deal stages back to ad platforms as offline conversions. You see sales per campaign, not just clicks.
Who needs forms wired to a CRM
A good fit if
- You pay for ads and want to know which campaigns bring deals
- Your site has several forms, quizzes or calculators
- Reps currently find out about leads from email or chat
- The CRM is set up, but the website is connected loosely or not at all
Not a fit if
- There's no CRM yet — start with CRM setup and we'll connect the forms as part of it
- You get a handful of leads a month — we'll set up an email alert and you can enter them by hand
- You want cross-channel attribution with ad spend — that's an end-to-end analytics project
Every lead with its source
See what works
Source, campaign and landing page arrive in the CRM with the contact, so channel reports don’t rely on guesswork.Faster follow-up
The lead appears in the CRM right away with a task and a notification, so reps call back while interest is still fresh.No duplicates
We normalize phone numbers and emails and check for matches, so one customer doesn’t turn into three records.
How we work
- 01
Form audit
2–4 hoursWe go through every form and quiz on the site to see which fields get sent and where leads go missing.
You get A list of forms with the current route each lead takes - 02
Lead source
1 dayWe keep UTMs, campaign and landing page for the whole visit and pass them into hidden form fields.
You get Every lead carries its source tags - 03
Sending to the CRM
1–3 daysWe send leads to the CRM via API or webhook, map the tags to fields and merge duplicates by phone or email.
You get Leads in your CRM with the source in dedicated fields - 04
Testing and launch
1–2 daysWe submit test leads from every form and device and add an email fallback in case the CRM call fails.
You get A tested form-to-CRM connection plus a 3-month bug warranty
What we need to connect your forms
- Access to the site admin or the form code
- CRM access with rights to edit fields and integrations
- A list of every form on the site and its fields
- Where each lead should go: pipeline, stage, owner
- The UTM conventions you already use in campaigns
A lead path check
On a free 30-minute call we submit a test lead on your site and see what actually reaches the CRM. Then we send a list of fixes, a timeline and an estimate.
Related articles
All news
Can’t tell which ads
bring the leads?
We’ll connect your website forms to the CRM so every lead arrives with UTMs, campaign, landing page and the visitor’s path.
A visitor arrives from an ad, browses the site and submits a form on another page where the UTMs are gone. We store the source from the first visit and send it along with the lead.
From $500. The total depends on how many forms you have and what they’re built on (WordPress plugins, a site builder, custom code), which fields and UTMs we pass and whether you need duplicate protection and retries when the CRM is down. We quote after looking at your website.
Contact Form 7 and other WordPress plugins, website builder forms and custom forms.
The lead is stored and resent, and you get a notification. No lead is lost.
Yes, any form field lands in the matching CRM field and can trigger different workflows.
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