Rebranding
- Price
- from $8,000
- Timeline
- 8–12 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
We refresh a brand that no longer fits the company, without losing what people know it for
The company has grown, entered a new market or changed its product, but the brand stayed the same. A rebrand aligns the image with what the company has become and keeps what people already recognize.
We start with what works in the current brand and what holds it back, and only then decide between an evolution and a full change.
What’s included
- An audit of the current brand and perception
- The call: evolution or a new brand
- A new identity and guidelines
- A rollout plan: website, documents, social media, signage
- Announcing the rebrand to customers and partners
When the brand falls behind the company
Customers still see us as who we were five years ago
We interview customers and staff and compare their perception with who you've become. That gap is what the rebrand has to close.
So many signs, documents and sites that the switch feels endless
We list every touchpoint and split the rollout into waves: Digital channels first, then documents, then physical locations. Each wave gets its own deadline and owner.
We merged with another company and now have two identities
We break down both brands: what's recognizable and valuable to customers in each. Then we lay out scenarios — one brand, a combined mark or sub-brands — shown in real use.
The product changed, but the name and style still describe the old one
We check what still works: the name, a color, the shape of the mark. Anchor elements stay, whatever pulls you back goes, so loyal customers still recognize you.
Employees learned about the new logo from social media
We run the internal launch before the public one: a deck for the team, an FAQ, new templates on announcement day. Then a letter to customers and partners.
When it's time to rebrand
A good fit if
- You've entered a new market and your current image doesn't land there
- Your product, model or audience has changed and the brand hasn't
- A merger or acquisition left you with brands to combine
- Different vendors have added to the style for years and it's lost coherence
Not a fit if
- Only you are tired of the brand while customers love it — we'll suggest a light refresh instead
- The real issue is sales or the product — a rebrand won't fix that, a marketing audit will find it
Change without losing ground
We keep what works
The color, shape or word people know you by carries over to the new brand if it still does its job.A step-by-step rollout
The most visible touchpoints first, then everything else: the business doesn't stop for a change of style.The website comes along
The same team updates your site, so the new identity shows up in Digital right away, not six months later.
How we work
- 01
Brand audit
1–2 weeksWe ask customers and the team what the brand is known and valued for and what has aged or holds it back.
You get A report on what we keep, what we change and why - 02
New positioning
1 weekWe define who the company has become and how the market should read it.
You get An updated brand platform - 03
Concepts
2–3 weeksWe offer directions from a careful refresh to a visible change and show each one next to the current brand.
You get Concepts with before/after comparisons on key touchpoints - 04
Updated system
2–3 weeksWe develop the chosen concept into a full identity and test it on every touchpoint you use today.
You get Logo, palette, typefaces, graphics and touchpoint layouts in the new style - 05
Rollout plan
2–3 weeksWe sequence the switchover so customers never see two styles fighting, and capture the rules in a brand book.
You get A brand book and a rollout plan: what changes, where and in what order
What to prepare for a rebrand
- Your current guidelines and source files, even outdated ones
- A list of touchpoints: websites, documents, signage, uniforms, packaging
- Why you're changing, in your own words: what shifted in the business
- A few customers willing to do a short interview
- Your target announcement date, if it's tied to an event
A talk about what's changed
On a 30-minute call we find out what happened to the company and what's holding the current brand back. Then we send a plan: audit, scope of change, timeline and an estimate.
Has the company
outgrown its brand?
We’ll audit your current brand, decide with you between evolution and a full change, and plan the rollout step by step.
We keep the recognizable elements and plan the transition so customers connect the new look with the old one.
From $8,000. The cost depends on how deep the brand audit goes, whether positioning and the name change or only the visual system, and how many touchpoints the rollout plan covers. We quote after a call and a first look at your brand.
The audit decides: if the brand basically works, an evolution is enough. If it holds the business back, it needs to change.
No, the rollout can be staged: digital first, everything else later.
Yes, we can build the website for the new brand within the same project.
Related solutions
- Logo & visual identityA logo and a brand’s visual language: colors, type, graphics and applications
- Brand guidelinesRules for using the brand, so your team and vendors keep everything consistent
- NamingNames for companies, products and services, checked for domains and how they sound
- Presentations & pitch decksDecks for investors, sales and talks: structure, copy and design