Brand guidelines
- Price
- from $3,000
- Timeline
- 2–4 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Rules for using the brand, so your team and vendors keep everything consistent
- Figma
- Google Slides
Our usual stack. We bring in other tools when the task or the project calls for it.
Without rules a brand drifts: every designer and vendor interprets it their own way. Brand guidelines define how to use the logo, colors, type, photography and tone of voice.
We create guidelines that are easy to use: with do’s and don’ts, templates and ready files.
What’s included
- Logo usage rules and clear space
- A palette with print and screen codes
- Typography and text hierarchy
- Photography and graphics style
- Templates: presentations, social media, documents
When the brand starts to drift
Every vendor draws the brand their own way
We gather everything produced over the past year and show the inconsistencies. Rules are written from real mistakes that have already happened.
Our brand book is an 80-page PDF nobody has ever opened
We build guidelines where people will look for them: a Notion page, a Figma file or a microsite. Each rule fits on one screen, with a file ready to download.
Marketing builds banners in Canva and they're different every time
We make templates in the tools your team uses: Figma, Canva, PowerPoint, Google Slides. Logo and grid are locked; only text and photos can change.
Our copy sounds formal one day and overly casual the next
We describe the voice through examples: how we write a newsletter, a reply to a review, a job post. Plus a list of words we use and words we avoid.
Website photos are picked from stock at random
We set a photo style: light, composition, color grading, who we show and how. It comes with references and a checklist for photographers and stock picks.
Who needs brand guidelines
A good fit if
- Several vendors, offices or franchisees work with the brand
- Marketing ships banners, decks and posts made by different people
- The style exists, but only in one designer's head
- You're about to rebrand and want the new rules locked in from day one
Not a fit if
- There's no logo or style yet — start with logo and visual identity
- One designer handles the brand and it's going fine — we'll write a two-page cheat sheet instead
Guidelines people actually open
Examples over rules
We show the rules on real layouts, so both the designer and the manager ordering a banner get them.A living document
A brand book in Figma or on a web page is easy to update, and the team always has the current version open.Built for vendors too
A new designer or agency gets up to speed in a day, without long calls or digging through old files.
How we work
- 01
Touchpoint audit
2–3 daysWe gather everything already produced in the brand style and see where your team and vendors drift from it.
You get A set of real materials annotated with the mistakes we found - 02
Rules
1–2 weeksWe define logo clear space and minimum size, color pairings, type hierarchy, grids and photo treatment.
You get Guideline sections with do and don't examples - 03
Templates
3–4 daysWe build templates for everyday jobs: decks, social posts, documents and banners.
You get Editable templates in Figma and PowerPoint or Google Slides - 04
Assembly and handoff
2–3 daysWe compile the guidelines into one document and show your team how to use it.
You get Guidelines as a PDF, Figma source and a pack of logos and fonts
What to send before we start
- Logo source files, fonts and palette — whatever exists today
- A set of recent materials: banners, decks, posts, packaging
- Who will use the guidelines: staff, vendors, partners
- Your team's tools: Figma, Canva, PowerPoint or others
- Sample copy written on behalf of the company, for the voice section
A review of your materials
On a call we look at how the brand appears in the real world and where it drifts. Afterwards we send the guideline outline, format, timeline and an estimate.
Every vendor
draws your brand
differently?
We’ll write guidelines your team and vendors actually open: logo, color, type and photo rules with do’s, don’ts and ready templates.
A short guide of a few pages helps anyone working with vendors: it saves time on approvals.
From $3,000 for guidelines covering the visual system. A full brand book with the brand idea, tone of voice and a template library costs more, depending on scope. We send an exact estimate after the brief.
A PDF for reading and a Figma library with components and templates for daily work.
Yes, we document what already exists and fill the gaps.
Optionally: how the brand speaks to customers, example phrasing and words to avoid.
Related solutions
- Logo & visual identityA logo and a brand’s visual language: colors, type, graphics and applications
- NamingNames for companies, products and services, checked for domains and how they sound
- RebrandingWe refresh a brand that no longer fits the company, without losing what people know it for
- Presentations & pitch decksDecks for investors, sales and talks: structure, copy and design