Naming
- Price
- from $3,000
- Timeline
- 2–4 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Names for companies, products and services, checked for domains and how they sound
A good name is easy to say, remember and find, with a domain and trademark available. Finding one is harder than it seems: most good words are taken.
We generate options from your positioning, check how they sound in the relevant languages, domain availability and conflicts with existing brands.
What’s included
- A brief: positioning, audience, markets
- A list of options with rationale
- Sound and meaning checks in the relevant languages
- Domain and social handle checks
- A preliminary trademark conflict check
Why naming gets stuck
Every good word is taken and the domain costs a fortune
We look beyond the dictionary: compounds, truncations, borrowed and coined words. Every option is checked right away for an available domain in the zones you need.
A month of brainstorming and no option everyone likes
First we agree on criteria: what the name should convey, how it should sound, what to avoid. Options are judged against them, not gut feeling.
The name sounds great in English but means something awkward abroad
We check pronunciation, associations and slang meanings in every language of your markets and cut whatever sounds silly or rude there.
We picked a name, then found a company in our niche with the same one
Before presenting, we run a preliminary search of trademark databases in the relevant classes. Risky options are flagged; final clearance belongs with a trademark attorney.
People can't pronounce it on the first try and misspell it
We test by ear: dictate the name and ask people to write it down, then check how it's found in search and by voice assistants.
When to bring in naming
A good fit if
- You're launching a company, product or line and the name isn't settled
- Your current name blocks a new market or gets confused with another brand
- The name has to work in the US and in other markets at once
- You want to see the name as a logo, not a word in a spreadsheet
Not a fit if
- You only need a trademark registered — an attorney files it, and we can tell you where to start
- The name is chosen and you need a mark — go straight to logo & visual identity
A name with room to grow
Rooted in positioning
Options come from what the brand promises, so the name works for it instead of just sounding nice.Tested for your markets
We work with clients from any country and check how a name reads and sounds in the languages of the markets you sell in.A shortlist with reasons
Instead of a hundred words you get a curated shortlist, each with an idea, a domain and possible risks.Shown as a brand
Finalists are shown as a logo on a website and a business card, which makes choosing easier than a list.
How we work
- 01
Brief and criteria
2–3 daysWe define what the name should convey, which markets it has to work in and which words competitors already own.
You get A brief with selection criteria and a map of competitor names - 02
Long list
1 weekWe generate options across approaches: descriptive, evocative, compound and coined words.
You get A long list of options grouped by approach - 03
Screening
3–5 daysWe check domain and social handle availability, how each name sounds in other languages and look for trademark conflicts.
You get A shortlist of names that passed screening, with notes on each - 04
Presentation
2–3 daysWe show the shortlist in context: a rough logo, the domain, a line of ad copy.
You get A shortlist deck with each name shown in use - 05
Final pick
2–4 daysWe help you choose and refine the name if needed. Trademark filing stays with your attorney.
You get The approved name, a list of domains to buy and a handoff pack for your trademark attorney
What naming needs from you
- Positioning: what the product is, who it's for, what sets it apart
- The markets and languages where the name will be heard
- Competitor names and names you admire elsewhere
- Constraints: length, language, words that are off the table
- The domain zones and social handles you need
A call about the product
In 30 minutes we go over the product, audience and constraints. Then we send a brief to approve, plus a timeline and an estimate — work starts from agreed criteria.
Looking for a name
that isn’t taken?
We’ll generate names from your positioning, check how they sound in your markets’ languages and whether domains and handles are free.
Usually a shortlist of 10–15 vetted options, picked from several hundred.
From $3,000. The total depends on what we’re naming (a company, a product or a whole line), how many languages and markets we check, and how deep the domain and trademark conflict checks go. We quote after a call about your positioning.
No, we do a preliminary conflict check. Registration is best handled by a trademark attorney.
If needed, we check sound and meaning in both languages to avoid unfortunate associations.
Yes, and it’s convenient: the logo is designed around the chosen name from the start.
Related solutions
- Logo & visual identityA logo and a brand’s visual language: colors, type, graphics and applications
- Brand guidelinesRules for using the brand, so your team and vendors keep everything consistent
- RebrandingWe refresh a brand that no longer fits the company, without losing what people know it for
- Presentations & pitch decksDecks for investors, sales and talks: structure, copy and design