Branding
- Price
- from $6,000
- Timeline
- 6–10 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Identity and brand systems that stand out and work across every channel
- Figma
Our usual stack. We bring in other tools when the task or the project calls for it.
A brand is what stays in people’s minds after they meet your company. We create identities that express the character of the business, set it apart from competitors and look equally confident on the website, on social media, on packaging and in the office.
We create brands from scratch and refresh the identity of companies that have outgrown their old look, while keeping the recognition they have already earned.
What’s included
- Market, competitor and positioning analysis
- Brand platform: values, personality and tone of voice
- Logo and its variations for different media
- Brand colours, typefaces, graphics and illustrations
- Design of brand touchpoints, from business cards and documents to packaging and merch
- A brand book with usage guidelines
What you get
- A recognisable identity built on a clear idea
- Logo and graphic elements in every format you need
- Layouts of key brand materials, ready for print and Digital
- A brand book that keeps the style consistent
What brings companies to us for branding
People confuse us with competitors
We map the visual code of your market: the colors, typefaces and tricks everyone repeats. Then we look for open territory that also fits your character.
We've grown up, but our image still looks like a startup's
We interview the founders and key customers and pin down how the company has changed. The refresh is built on those findings, not a vague wish to look newer.
The brand looks fine in the deck but gets lost on the website
We design the identity's Digital life from day one: the logo in a header and favicon, colors that pass contrast on screen, graphics that scale into banners and covers.
Name and visual style were made at different times and don't match
Naming, positioning and visual identity are handled by one team, so tone of voice, mark and graphics grow from the same idea.
Style decisions come down to the CEO's taste
Every concept comes with a rationale: which audience it speaks to, who it sets you apart from, where it will live. We choose against the criteria from the brief.
What we work with
- Logo & visual identityA logo and a brand’s visual language: colors, type, graphics and applications
- Brand guidelinesRules for using the brand, so your team and vendors keep everything consistent
- NamingNames for companies, products and services, checked for domains and how they sound
- RebrandingWe refresh a brand that no longer fits the company, without losing what people know it for
- Presentations & pitch decksDecks for investors, sales and talks: structure, copy and design
A brand born for Digital
Meaning first, form second
The logo and colors come once it's clear what the brand says and how it stands apart from competitors.Tested on real touchpoints
We try every decision on the website, social media, packaging and decks instead of judging it on a blank page.A brand that moves
From day one we plan how the identity behaves on screen: logo animation, transitions and interaction.One team from brand to website
The same team that builds the identity builds the site, so the idea isn't lost in a hand-off between vendors.
When branding with us makes sense
A good fit if
- You're launching a company or product and want name, identity and website done together
- You've entered a new market or audience and the old image doesn't speak to it
- The brand will live mostly in Digital: website, social, the product itself
- You need an identity your in-house team can maintain
Not a fit if
- You need a mark for business cards in two days — we'll help pick and polish one from a logo maker
- You're happy with the style and just need rules written down — brand guidelines alone will do
How we work
- 01
Research
3–5 daysWe talk to your team, study the audience and look at how competitors communicate.
You get Interview takeaways, a competitor map and an audience profile - 02
Positioning
3–5 daysWe define how the brand should be perceived.
You get A brand platform: core idea, values, personality and voice - 03
Concepts
2–3 weeksWe present several concepts and explain the idea behind each one in detail.
You get Several concepts, each with a logo, palette and real-world mockups - 04
Identity system
2–3 weeksWe develop the chosen direction into a logo, palette, typography and graphics and test the style on real touchpoints.
You get Logo in all versions, palette, typefaces, graphics and touchpoint layouts - 05
Brand book
1–2 weeksWe capture the rules so both your team and your contractors can work with the style.
You get A PDF brand book plus source files for every element in Figma and vector
Who shapes your brand
A strategist leads research and positioning, an art director drives the concepts, and a designer turns the chosen one into a system and a brand book.
Brand strategist
Interviews your team, studies how competitors talk and writes the brand platform: values and personality.Art director
Presents several identity concepts, explains the idea behind each and keeps the style coherent from there.Graphic designer
Develops the concept into a logo, palette, type and graphics, tests it on real touchpoints and lays out the brand book.Copywriter & naming lead
Comes up with names and taglines and sets the tone of voice for your website, social channels and pitch decks.
Where a brand project starts
- A couple of paragraphs about the business: what you sell, to whom, what sets you apart
- Competitors you don't want to resemble
- Current brand assets, if any: logo, decks, website
- Where the brand will appear most: screens, packaging, physical locations
- Everyone who signs off on the identity — better to know them before concepts
A call about the business
Half an hour on who you are and where you're heading. Afterwards we send the scope — naming, platform, full identity or just a mark — with a timeline and an estimate.
Does your brand
say who you are?
We’ll start with positioning, then build an identity that works on your website, social media, packaging and documents, with a brand book to keep it consistent.
Usually 6–10 weeks: research and positioning, concepts, developing the chosen direction and the brand book. A logo without the full system can be done faster.
From $6,000. The total depends on how deep the research goes, whether a brand platform already exists and how many applications we design: website, social, print, packaging. We send an exact estimate after the brief.
You can, but a logo alone doesn't make a brand recognizable. Recognition comes from colors, typefaces, graphics and consistent rules for using them, so we recommend at least a minimal identity together with the logo.
We start with an analysis: which elements customers already recognize and value, and which are outdated. We keep what's strong and modernize the rest, so the brand looks current and stays familiar.
The brand idea, logo usage rules, the color palette, typefaces, graphic elements, application examples and the tone of voice. With a brand book your team and contractors keep the style consistent in every channel.
Yes. The exclusive rights to the identity are transferred to you under the contract, and we hand over all source files once the project is complete.
