UX audit
- Price
- from $1,500
- Timeline
- 1–2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
We find where users get lost and drop off, and give you a prioritized list of fixes
- Google Analytics
- Hotjar
- Microsoft Clarity
Our usual stack. We bring in other tools when the task or the project calls for it.
If a website or product gets traffic but converts poorly, the cause is often the interface: confusing navigation, heavy forms, unclear buttons. A UX audit shows exactly where users stumble.
We look at the product through users’ eyes and through data — analytics, session recordings, accessibility and speed — and turn it into concrete recommendations.
What we review
- Key journeys: from landing to lead or purchase
- Navigation, structure and clarity of copy
- Forms, errors and interface states
- Mobile, speed and accessibility
- Analytics and session recording data
Why your product is losing users
Ads bring people in, but hardly anyone reaches the form
We build a step-by-step funnel in GA4 and watch session recordings at the exact step where most people leave.
Shoppers abandon the cart at checkout
We go through checkout as a buyer on different devices: extra fields, surprise shipping costs, validation errors, forced sign-up. We mark what to remove and what to move.
The team can't agree on what to fix first
Each issue is scored by impact on conversion and effort to fix. The result is a work order you can drop straight into a sprint.
The site technically works on phones, but it's awkward to use
We test mobile on real devices: tap target sizes, keyboards in forms, pop-ups covering content, speed on cellular networks.
People with low vision say the site is hard to use
We check accessibility against WCAG: contrast, keyboard navigation, field labels, screen reader output. We note what's a one-day fix and what needs design changes.
When an audit makes sense
A good fit if
- Traffic is steady, but conversion hasn't moved in years
- A redesign is coming and you need to know what to keep and what to change
- Your in-house team needs a fresh outside perspective
- Different vendors have patched the interface for years and the logic has drifted
Not a fit if
- The site just launched and there's almost no data — an expert conversion audit works for now
- There are very few visitors overall — get traffic from paid ads before reworking the interface
An audit you can act on
Priorities, not a laundry list
Each issue is rated by impact on conversion and effort to fix, so it's clear where to start.Evidence for every point
A screenshot, a session recording or an analytics figure: findings are based on user behavior, not opinion.Design and engineering eyes
Designers and developers both review the recommendations, so the report has no advice that can't be shipped.No strings attached
The report works for your team or any vendor. We can implement the fixes too, but that's your call.
How we work
- 01
Goals and access
1–2 daysWe agree on the key flows and conversion actions and get access to analytics and session recordings.
You get A list of the flows and conversion actions we review - 02
Data
2–3 daysWe study GA4 funnels and Hotjar or Clarity recordings to see at which step and on which devices people drop off.
You get A step-by-step funnel with the drop-off points marked - 03
Expert review
1–3 daysWe walk through every flow ourselves against usability heuristics on desktop and mobile and log each issue.
You get An issue log with screenshots and the heuristic each issue breaks - 04
Report and priorities
1–2 daysWe score every issue by impact and effort and go through the report with your team on a call.
You get A prioritized fix list with notes for your designer and developer
What the audit needs
- Read access to GA4 and session recordings (Hotjar, Clarity or similar)
- Your target actions: what counts as a conversion for you
- A test account if key flows sit behind a login
- Known user complaints and support tickets
- Recent changes, if metrics shifted sharply
A free express audit
Start small: in 3 working days we send 10 concrete growth points for free. You see how we work and decide whether a full audit is worth it.
Related articles
All news
Traffic comes in,
but leads don’t?
We’ll walk your key journeys, check analytics and session recordings, and give you a prioritized list of fixes with evidence for each one.
A report with the issues found, screenshots and priorities: what to fix now and what in the next iteration. Optionally, prototypes of the fixes.
From $1,500. The price depends on how many journeys and platforms we review (website, app, account area), whether analytics and session recordings are available, and whether you want prototypes of the fixes. We confirm scope and cost after a short call.
Usually one to two weeks, depending on the size of the product and the number of journeys.
Ideally, yes: the data shows where users drop off and helps set priorities.
We can: design and development of the fixes as a separate stage, following the report’s priorities.