Conversion audit
- Price
- from $3,000
- Timeline
- 2 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
A review of your site and a list of fixes that bring more leads, in 3 days
- Google Analytics
Our usual stack. We bring in other tools when the task or the project calls for it.
You don’t always need a full redesign: sometimes leads slip away because of a couple of poor decisions — an unclear first screen, a long form or a slow mobile version.
In three days we review the page and analytics and hand over a prioritized list of fixes to the copy, structure, design and tech. The audit costs $500, credited toward a revamp if you go ahead with us.
What’s included
- A review of the first screen, copy and calls to action
- Mobile and speed checks
- An analysis of forms and the path to a lead
- A look at analytics and session recordings
- A prioritized list of fixes with examples
Where your site loses leads
Visitors arrive, scroll and leave without getting in touch
We go through heatmaps and session recordings: where people stop, what they skip, where they leave. Every finding is backed by a recording or a number.
The team can't agree on what to change first
Each fix is scored by impact and effort and placed in one prioritized list. Quick changes that touch all traffic go first.
An agency pitched a redesign and you're not sure you need one
The audit shows where targeted fixes will do and where the page is easier to rebuild, so the redesign decision rests on facts, not a sales pitch.
Desktop works fine, but mobile brings almost no leads
We walk the path to a lead on real phones over a slow connection, noting covered buttons, tiny type and fields that open the wrong keyboard.
Analytics is installed, but goals are wrong or missing
We check which goals fire and whether they match real leads in the CRM. If data is missing, the list includes how to set up tracking.
When an audit beats a redesign
A good fit if
- The site mostly works, but leads lag behind the traffic you get
- You have an in-house team or contractor to make the fixes
- You want to know what to change before committing to a redesign
Not a fit if
- There's barely any traffic — the issue is promotion, not the page
- The whole site is clearly dated — a 2-week revamp is the more honest choice
Specific fixes, not general advice
A first-time visitor’s eyes
We look at the site as someone who doesn’t know your product and makes up their mind in a few seconds.Grounded in data
Conclusions come from analytics and session recordings, not taste: you see where people drop off and what they skip.100+ projects of experience
More than 100 projects over 10+ years have taught us to spot quickly where a site loses leads.
How we work
- 01
Goals and access
1 dayWe agree on what counts as a conversion and get access to analytics, ads and the CRM.
You get Defined goals and a baseline conversion rate - 02
Site review
2 daysWe walk the buyer journey on phone and desktop and study recordings, heatmaps and the funnel to the form.
You get A report of concrete fixes with screenshots of what gets in the way - 03
Priorities
1 dayWe score each fix by impact and effort and pick together what goes first.
You get A rollout plan split between us and your team - 04
Implementing fixes
5 daysWe rewrite copy and fix the forms and screens that made the plan.
You get Fixes on a staging copy, approved by you - 05
Release and baseline
1 dayWe ship the fixes and set tracking so you can compare against the baseline a month later.
You get Fixes live and a before/after comparison set up
What the audit needs
- A link to the page or section we're reviewing
- Viewer access to your analytics and session recordings
- The page's goal: a lead, a call, a purchase or a booking
- A rough monthly lead count and how many become deals
A short call about goals
In 30 minutes we confirm which page we're reviewing and what counts as a lead. After the call we confirm dates and start the review.
Related articles
All news
Leads slipping
away somewhere?
In three days we’ll review your page through a first-time visitor’s eyes and hand you a prioritized list of fixes. The audit costs $500.
A document listing issues and fixes, sorted by their impact on leads, with screenshots and examples.
From $3,000. The price depends on how many pages and funnel steps we review and whether we work with your Google Analytics data or from the page itself. Implementing the fixes is quoted separately once you have the report.
Yes, the recommendations are written so your team can implement them. Or we can do it.
Ideally: with Google Analytics data the conclusions are more precise. Without access we’ll work from the page itself.