Wefunder campaigns

Price: from $6,000
Timeline: 3–6 weeks
Experience: 100+ projects · 10+ years · 9+ countries

Community rounds on Wefunder: turning your customers and users into investors

Tools

Wefunder

Our usual stack. We bring in other tools when the task or the project calls for it.

On Wefunder companies often run a community round: their own customers, users and fans invest, sometimes from $100. The main traffic source here isn’t ads, it’s your audience.

We help you reach it: we build pages and messages for customers, put the invitation into your product and emails, and lead people from first interest to investment.

What we do

A customer landing page: why the company opens the round to them
Invitations in your product, website and emails
A testing-the-waters flow before the round opens
Materials for the Wefunder campaign page
Analytics: how many customers made it to an investment

Challenges

Turning customers into investors

Our customers don't even know they can invest in us
We place the invite where customers already are: their account, order emails, receipts, the app. A short message and a link to a page that explains it.
Wefunder reservations don't turn into real investments
We segment reservations by amount and activity and prepare different emails for opening day: a personal founder note for larger ones, a short reminder with the date for the rest.
Nobody has opened our email list in ages
We warm the list before the round: a couple of emails on product news and plans, plus a cleanup of inactive addresses. By invite day people read instead of ignoring.
We can't see how many customers went from email to investment
We tag every invite by placement — product, email, site — and match it with Wefunder data. You see which channel turns customers into investors.
Our community lives on Discord and Reddit, not on our site
We prepare posts, short videos and pinned messages for your community channels that lead to the raise page. Every link is tagged, so each channel's share is visible.

Is it for you

When a community round fits

A good fit if

Your product has loyal users who already talk about it
You own channels: a customer base, an app, a community
You want investors who also become product ambassadors
A Reg CF raise where the number of backers matters more than check size

Not a fit if

Few customers yet — a community round stalls without an audience, so start with a go-to-market strategy
Your buyers are B2B procurement teams, not fans — a round with funds and a sharp pitch deck fits better

Your product’s voice
The invitation to invest sounds like your product and your community, not like a financial filing.
Respectful of your users
The right people see the invite at the right moment — no pop-ups on every screen.
Easy for first-timers
We smooth the path for people making their first, often small, investment: fewer steps, clearer terms.

Process

How we work

01
Community review
2–3 days
We look at who your customers and users are, where you talk to them and why they might want to become owners.
You get Community segments and the channels we’ll use to invite them
02
A story for insiders
3–5 days
We write in the founders’ voice and in plain words: why raise, what changes for users and how to invest a small amount.
You get Site copy and answers to the community’s common questions
03
Design and development
2–3 weeks
We build the site in your product’s look so users recognize the brand, with buttons leading to your Wefunder page.
You get A staging site with links to the campaign and analytics
04
Channel materials
2–3 days
We prepare in-product banners and email and post templates so your community hears about the round where they already are.
You get A set of banners and email templates with tagged links
05
Launch
1–2 days
We check links and forms and publish the site together with the round announcement. Bugs are fixed under a 3-month warranty.
You get A live site timed with the announcement in your channels

Getting started

What to prepare for a community round

What we need from you

The size and segments of your customer base: how many are active, how to reach them
Access to your email tool and a spot in the product for the invite
Your community channels and their moderators
The planned testing-the-waters start date on Wefunder
The founder's story: why you're opening the round to your own people

Before we start

A look at your audience

On a 30-minute call we map where your customers are and how to reach them. Then we send a plan: invite channels, pages, timeline and estimate.

Start a project

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FAQ

Questions & answers

Customers who become investors tend to buy more, recommend the product and stay with the company. The money raised is only part of the value.

From $6,000. The total depends on the number of audience segments and emails for each, the testing-the-waters and campaign pages and how many channels to your customers we connect. We send an exact estimate after a call.

Through channels where they already hear from you: the product, emails, social media. With a clear explanation of why the company is raising and what the investor gets, within communication rules your counsel approves.

A stage before the official launch when you can collect non-binding indications of interest. It shows the demand and lets you launch the round with a base already in place.

Reg CF rules let investors be pooled into a single vehicle (SPV) so the cap table stays clean. The exact setup is chosen by the platform and your counsel.

Investor websites