StartEngine campaigns

Price: from $6,000
Timeline: 3–6 weeks
Experience: 100+ projects · 10+ years · 9+ countries

Large Reg CF and Reg A+ campaigns: a website, investor perk tiers and work with a big audience

Tools

StartEngine
Figma

Our usual stack. We bring in other tools when the task or the project calls for it.

StartEngine suits larger raises: besides Reg CF it runs Reg A+ offerings, and investors get StartEngine Secondary, a marketplace where shares can trade after the raise. A campaign like this runs for months and needs a steady flow of traffic and news.

We build a website that lasts the distance: it tells the company story, explains the investor perks and gets regular updates so returning visitors always find something new.

What we do

Investor perk tiers and how they’re presented on the website and campaign materials
A company website with an investor section and campaign news
Ad landing pages for different audiences and segments
Content for regular campaign updates
Campaign traffic analytics by channel

Challenges

Where StartEngine campaigns stall

Perk tiers are confusing, so investors pick the minimum check
We build the perk ladder so the next tier is clearly worth a small step up and show it as a table with visuals. You finalize the perk terms with the platform.
Perks end up costing us more than we planned
Before launch we work out the cost and fulfillment of every perk with you. We drop the margin-eaters and add intangible ones: access, status, early product releases.
A month in, ad costs rise and conversion drops
We review channel and segment analytics weekly, switch off tired combinations and launch fresh landing pages for audiences that haven't seen the campaign yet.
After the raise, investors google us and find stale news
We connect the site to life after the campaign: a shareholder section, news and reports. Anyone weighing a buy on StartEngine Secondary has something to study.
Campaign updates get written last-minute with no system
We plan an update calendar for the whole campaign with post templates in StartEngine's formats. Each update is mirrored on the site and in email.

Is it for you

Who StartEngine campaigns suit

A good fit if

A consumer brand whose audience actually cares about perks
A Reg A+ or large Reg CF raise planned to run for months
You can feed regular news: releases, new customers, press
You care how the company looks to share buyers after the raise

Not a fit if

A complex B2B product where investor perks make no sense — look at Reg D 506(c) websites
You want a two-week sprint — a months-long StartEngine run will drag; we'll help find a shorter format
You mainly want your own customers in the round — a Wefunder community round fits better

A reason to come back weekly
We plan campaign updates in advance, so people who’ve already seen the page always find something new.
Perks clear at a glance
We present perk tiers so investors see what each amount gets them — no fine-print tables.
A page for every audience
Customers, product fans and seasoned investors arrive with different questions, so each gets its own landing page.

Process

How we work

01
Campaign and perks review
2–4 days
We study your StartEngine campaign, perk tiers and traffic channels: email, ads, community.
You get A traffic source map and the list of perk tiers for the site
02
Perk tiers and copy
3–5 days
We lay out the perks by tier so an investor sees what they get in seconds, and write copy for each channel.
You get A perk tier table and page copy for each traffic source
03
Mobile-first design
1–2 weeks
We design for the reality that most visitors arrive on a phone from ads and email.
You get Figma mockups, starting with mobile
04
Development and analytics
1–2 weeks
We build a site that holds up under email-blast spikes and tag links so you see which channel brings investors.
You get A staging site with source tracking and links through to StartEngine
05
Launch
2–3 days
We load-test speed, check every link to StartEngine and go live. Bugs are fixed under a 3-month warranty.
You get A live site and a dashboard of clicks by channel

Getting started

What to have before a StartEngine launch

What we need from you

A list of possible perks and their rough cost
Launch date and format: Reg CF or Reg A+
News and releases planned during the campaign
Audience segments: customers, fans, outside investors
Access to the site, ad accounts and analytics

Before we start

A call on perks and the calendar

We go over the product, audience and perk ideas. Then we send a campaign plan: perk ladder, update calendar, site work, timeline and estimate.

Start a project

All news

March 11, 2026 · Articles

StartEngine vs Wefunder vs Republic: Choosing a Crowdfunding Platform

August 19, 2026 · Articles

Investor Website Checklist: What Your Raise Page Needs Before Launch

February 24, 2026 · Articles

Reg CF vs Reg A+ vs Reg D 506(c): Which Raise Fits Your Company?

FAQ

Questions & answers

Especially under Reg A+, where the raise is large, a campaign can run for several months. So it’s not just about the launch, but about a steady flow of news, ads and updates.

From $6,000. The total depends on the size of the company website, the number of perk tiers and how we present them, and the materials for the months of the raise: updates, ad landing pages and emails. We send an exact estimate after a call about your campaign.

Extra benefits for investing above a certain amount: product discounts, early access, merch. We help design the tiers and present them so they nudge investors toward a larger check.

For investors, being able to sell shares after the raise is an argument. How and when to mention it is up to the platform and your counsel; we build in the approved wording.

StartEngine and your counsel. We never publish offering terms without their approval.

Investor websites