Republic campaigns

Price: from $6,000
Timeline: 3–6 weeks
Experience: 100+ projects · 10+ years · 9+ countries

Getting ready for Republic’s selection and a campaign that explains the Crowd SAFE to investors

Tools

Republic
Figma

Our usual stack. We bring in other tools when the task or the project calls for it.

Republic is known for strict selection: only a small share of applicants get onto the platform. So the work starts well before the campaign — with how the company looks to the platform’s team.

Many Republic raises use the Crowd SAFE, an instrument created by the platform itself. Investors find it less intuitive than shares, and the website has to explain in plain language what they get.

What we do

Getting the company ready for selection: website, story, key numbers
Structure and copy for the campaign page
A plain-language explanation of Crowd SAFE terms for investors
A company website and ad landing pages for the campaign
Campaign traffic analytics

Challenges

Getting through Republic's selection

We applied to Republic and got a no with no explanation
We look at the company through the selection team's eyes: is traction clear, is the team visible, is there a community. We strengthen the site and materials for reapplying; the decision stays with Republic.
Investors expect shares, get a Crowd SAFE and get lost
We explain it with examples: what happens to the investment at the next round or if the company is sold. The wording is checked against your counsel and the campaign documents.
After approval there are only a couple of weeks to prepare
We draft ahead: campaign page structure, key numbers, visuals and a video script. After approval it's refinement, not a blank page.
Campaign traffic comes only from the platform itself
We launch your own channels: ad landing pages, email to your base, founder posts. Republic is the storefront; the main flow we bring in together.
Numbers in the application don't match the site, and reviewers notice
We pull metrics into one source with an as-of date and update the site, application and campaign materials from it. We catch mismatches before reviewers do.

Is it for you

Who Republic campaigns suit

A good fit if

A tech startup with real traction, ready for strict selection
A raise on a Crowd SAFE that has to make sense to first-time investors
You have time to prepare: work starts months before the campaign
Republic already turned you down and you want a stronger reapplication

Not a fit if

You need to launch in two weeks — a portal without upfront selection and a Reg CF site are faster
You want a guaranteed spot on the platform — only Republic decides, but we can strengthen the application
SAFE terms are for counsel to advise on — we turn them into plain language for investors

Through the selection team’s eyes
We review your company the way the platform will: your site, product and public materials.
Terms without jargon
We explain the Crowd SAFE with examples, so investors understand what they get before reading the documents.
One story everywhere
Your site and your Republic page tell the same story, so investors aren’t confused by mismatched numbers or wording.

Process

How we work

01
Getting ready for selection
1 week
We go through what Republic’s team looks at during selection and get your site and materials in shape before you apply.
You get A list of site and material fixes to make before applying to Republic
02
Explaining the Crowd SAFE
3–5 days
We explain in plain words what an investor gets with a Crowd SAFE and when it turns into equity. Your counsel reviews the text.
You get A Crowd SAFE section with examples, reviewed by your counsel
03
Design
1–2 weeks
We design a campaign site where the product, team and Crowd SAFE terms read in order and lead to your Republic page.
You get Figma mockups for every device
04
Development and launch
1–2 weeks
We build the site, track clicks through to Republic and publish in time for the campaign start. Bugs are fixed under a 3-month warranty.
You get A live campaign site with tracking of visits to Republic

Getting started

What to gather before applying

What we need from you

Current metrics — revenue, growth, users — with an as-of date
Your deck and, if any, a past application with the platform's response
Draft Crowd SAFE terms from your counsel
Team bios with links to profiles
Your own audience: customer base, subscribers, community

Before we start

An audit through Republic's eyes

We review your site the way Republic's team will see it and send 10 concrete growth points within 3 working days, free. Then we plan the preparation together on a call.

Start a project

All news

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FAQ

Questions & answers

The decision is the platform’s, and nobody can guarantee it. We help you make a convincing case: a clear story, a strong website and careful presentation of the numbers.

From $6,000. The total depends on how much material we prepare for selection, the pages that explain the Crowd SAFE and the size of the company website for the campaign. We send an exact estimate after a call, once we know what stage you are at.

Republic’s instrument: the investor gets the right to equity in the future, usually at the next priced round, rather than shares right away. The platform and your counsel explain the exact terms; we help communicate them clearly.

Investors check the company on its own website, and ads and emails often lead there. The website supports trust in the campaign.

Republic and your counsel. We never publish offering terms without their approval.

Investor websites