AI assistants for website & support
- Price
- from $4,000
- Timeline
- 3–6 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
A website and support assistant that answers from your documents and hands complex cases to a person
- n8n
Our usual stack. We bring in other tools when the task or the project calls for it.
Customers keep asking the same things: prices, timelines, terms, order status. An AI assistant answers around the clock, grounded in your documents and data rather than the model’s general knowledge.
We embed the assistant in your website, support widget or messenger and set up handoff of complex questions to an operator.
What we do
- A knowledge base from your documents, FAQs and website pages
- An assistant in a website widget, support desk or messenger
- Answers with links to the source
- Handoff to an operator with full history
- Question analytics: what people ask and where information is missing
What's holding your support back
Support is buried in the same questions about timing and terms
The assistant handles routine questions on its own, leaving agents the cases that need a person: disputes, returns, edge cases.
Nobody answers on the website at night or on weekends
The widget assistant never takes a break; when a question is complex, it collects the contact and the issue and opens a ticket for the morning shift.
Agents answer differently, and it doesn't match the website
The assistant and your agents draw on one knowledge base, and the assistant suggests a ready reply with a source link to the agent.
We have documentation, but customers don't read it
We turn manuals, FAQs and site pages into a base the assistant answers from briefly and to the point, instead of sending people off to read a whole section.
After the bot, the agent has to ask the customer everything again
On handoff the agent sees the full conversation and the details already collected: order number, contact, the issue. The customer never repeats themselves.
Most questions don’t need a person
- 2/3of customer service chats were handled by Klarna’s AI assistant in its first monthKlarna, 2024
- 2 minto resolve a request with the AI assistant, down from 11 minutes beforeKlarna, 2024
- 80%of common customer service issues will be resolved by AI without a human by 2029Gartner, 2025
Answers you can rely on
An honest “I don’t know”
If the answer isn’t in the knowledge base, the assistant says so and offers to connect a person instead of making things up.Your company’s voice
We tune the style of replies: polite, to the point and the way your support team is used to answering.A lighter support load
The assistant handles routine questions around the clock, and your agents focus on the complex ones.
Who an AI assistant is right for
A good fit if
- Your website or support desk gets a steady stream of similar questions
- The answers are already written down: docs, FAQs, contracts or a knowledge base
- You have a chat widget or help desk we can connect to
- You want to take load off agents without making customers wait longer
Not a fit if
- Questions are few and your agents keep up — AI reply drafts from our AI automation are enough
- Nothing is written down and it all lives in people's experience — we'd build a knowledge base first
- The assistant should create deals and edit records — that's a job for an AI agent on n8n
How we work
- 01
Ticket audit
2–3 daysWe go through support threads and website questions: what people ask most and what only a person can resolve.
You get A ticket breakdown and the list of topics the assistant will handle alone - 02
Knowledge base
1–2 weeksWe gather and clean up the documents the assistant answers from: policies, FAQs, product and terms pages.
You get An up-to-date knowledge base with no conflicting or outdated versions - 03
Assistant and human handoff
1–2 weeksWe set up answers that cite their source, the tone, and rules for passing a chat to an agent with its history.
You get The assistant on a staging setup and written handoff rules - 04
Testing on real questions
3–5 daysWe run the assistant through your ticket archive and your team's questions and check accuracy and edge cases.
You get An answer accuracy report and a list of knowledge base fixes - 05
Website launch
1–2 daysWe add the widget to your site or connect it to your help desk and turn on conversation logs.
You get A live assistant, conversation logs and a 3-month bug warranty
What we build the assistant from
- Docs, FAQs, terms and policies it will answer from
- An export of real support tickets from the past few months
- Access to the chat widget, help desk or messenger where it will run
- Handoff rules: which questions must always go to a person
- Topics the assistant must stay away from
Reviewing tickets on a call
Together we look at typical tickets and decide what the assistant takes on and what stays with people. 30 minutes, free. Then we send a knowledge base plan, a timeline and an estimate.
Related articles
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Support answering
the same questions?
We’ll build an assistant on your documents and FAQs, embed it in your website or messenger and hand complex cases to an operator with full history.
It answers only from your knowledge base and shows the source. If the answer isn’t there, it says so and offers to connect a person.
From $4,000. The total depends on the size and format of the knowledge base (site pages, PDFs, spreadsheets), the channels the assistant works in, handoff to a live agent and connections to your systems for things like order status. We send an exact estimate after a call and a look at your materials.
Just update your documents or website pages — the knowledge base rebuilds automatically.
Yes, once connected to your system: it fetches the data and replies to the customer.
The customer’s — models work well in English, Russian and many other languages.