Webinar funnels
- Price
- from $4,000
- Timeline
- 3–5 weeks
- Experience
- 100+ projects · 10+ years · 9+ countries
Registration, reminders, live and replay — a webinar funnel that runs without manual work
- Zoom
Our usual stack. We bring in other tools when the task or the project calls for it.
A webinar only sells if people show up. We build the whole funnel: the registration page, email and SMS reminders, the live page and a replay page that switches on by itself after the event.
Dates, links and materials live in the admin, so the next webinar launches without a developer.
What’s included
- A registration page with attendee qualification
- Emails and SMS: confirmation, reminders, the live link
- A live page and an automatic switch to replay mode
- Attendee sync to the CRM with the traffic source
- Show-up analytics: registration → live → lead
Why webinar seats stay empty
Lots of sign-ups, but only a handful show up live
We map every touch from sign-up to start time and track show-up by each email and SMS. Reminders that don't work get replaced before the next run.
Once the live ends, nobody watches the replay and sales stop
The live page switches to replay with the same call to action. No-shows get an email with the link and the date the replay comes down.
Each webinar means a day of manual work on dates and links
Dates, speakers and the stream link become fields in the admin. A new run is a new CMS entry; pages and emails pull the details on their own.
No way to tell which attendees are ready to buy
A couple of questions about role and need go into the sign-up form. Answers and attendance flow into the CRM, so sales starts with people who were there and fit.
Sign-ups come from ads, but which campaign brings buyers is a mystery
The UTM tag is saved at sign-up and carried through to the deal, so you see which ads bring people who actually pay.
A webinar sells only to people who show up
- 57%of registrants attend the average webinar — reminders fight for the restON24, 2025
- 45%of webinar attendees watch on demand, so the replay page is nearly half the audienceON24, 2025
- +62%more webinar attendees for marketers using personalized experiences vs. generic onesON24, 2025
Getting people to show up live
Reminders at the right time
Email and SMS timing is based on the event time and each attendee’s time zone, not on when they signed up.The link is always at hand
The live link is in the email, the text and on the registration page — no digging through the inbox.The replay keeps selling
After the event, the replay page with your offer keeps converting people who couldn’t attend live.
When a webinar funnel pays off
A good fit if
- Webinars are your main way to sell courses, consulting or a complex product
- You run lives on a schedule and want to launch each one without a developer
- You pay for sign-ups and want to see how many turn into deals
Not a fit if
- A one-off stream for your own audience needs just a form and a newsletter link — we can help set them up
- You need your own streaming platform with chat and payments — that's a web application, not a funnel
Express website audit
We review your site and within 3 business days send a PDF with up to 10 specific growth points, sorted by priority.
- Load speed and the mobile experience
- Structure, copy and the path to a lead
- Technical SEO and search visibility
- Forms, analytics and conversion tracking
For live websites only. No strings attached: you can make the fixes in-house.
How we work
- 01
Funnel script
2–4 daysWe map the attendee journey: where they come from, when reminders go out, what they see after the live and when the offer lands.
You get A funnel map with every touchpoint and its copy - 02
Registration pages
1–2 weeksWe build the registration page, a thank-you page with add-to-calendar and the replay page.
You get Three responsive pages on a staging URL - 03
Reminder sequence
3–4 daysWe set up emails and SMS a day before, an hour before and at the moment the session starts.
You get A working reminder sequence with tested triggers - 04
Platform and CRM
3–4 daysWe connect registration to Zoom or your webinar platform and the CRM so attendance and leads land on the contact record.
You get Registrants, show-up and post-webinar leads visible in the CRM - 05
Dry run and live
2–3 daysWe walk a test attendee from the ad to the replay, then stay with you through the first live session. Bug warranty: 3 months.
You get A tested funnel and a show-up and leads report from the first session
Before your first run
- Topic, speaker and the date of the next live
- The streaming platform you use or are choosing
- Your email and SMS service — or a plan to pick one together
- CRM access and rules for which attendees sales should call
- The offer made at the end of the live and how long it's valid
Walk through the funnel on a call
In 30 minutes we trace an attendee's path from the ad to a lead after the live. Then we send a funnel map, the list of emails and SMS, a timeline and an estimate.
People sign up
but don’t show up?
We’ll set up registration, email and SMS reminders, the live page and an automatic replay, so the next webinar runs without a developer.
Once the date has passed, the page shows the recording instead of the registration form, and the funnel keeps collecting leads. Nothing needs to be switched by hand.
From $4,000. The total depends on the length of the email and SMS sequence, the streaming platform and CRM integrations, and whether the funnel has to run on its own for recurring sessions. We send an estimate after a call where we walk through your event.
Zoom, YouTube and other streaming services: we embed the stream or link to it and pass attendees through integrations.
Yes: dates and materials change in the admin while the funnel stays the same.
We track every attendee from the ad to the lead in the CRM and show the cost per attendee and per lead by channel.