Website speed optimization

Price: from $2,000
Timeline: 2–4 weeks
Experience: 100+ projects · 10+ years · 9+ countries

We get your website to 90+ on Google PageSpeed and green Core Web Vitals without losing the design or animations

Tools

PageSpeed Insights
Lighthouse
WordPress
Nuxt
Cloudflare

Our usual stack. We bring in other tools when the task or the project calls for it.

Your Google PageSpeed score and Core Web Vitals decide how many visitors wait for the first screen and how high search ranks the site. Most of the time it’s not the server or the CMS that slows a website down but what the page loads: uncompressed images, full font files, third-party scripts and heavy animations.

We find the exact causes, fix them on your current platform and prove the result with measurements. For a typical website our target is 90+ on PageSpeed on both mobile and desktop.

What’s included

PageSpeed Insights and Lighthouse runs for key pages
Core Web Vitals field data: LCP, INP and CLS of real visitors
AVIF and WebP images at the right size, lazy-loaded
Fonts: subsets, preloading and no text jumps
Scripts: cutting what’s unused, deferring trackers and widgets
Server caching, compression, HTTP/2 and CDN

What you get

A report with before and after measurements for every page
The same design and animations, only faster
A list of what was done and how to stay fast

We started with our own: 99 on PageSpeed

Our website runs on Nuxt with WebGL scenes, video and animation on every screen. Sites like this are usually the heaviest to load, yet ours scores 99 for Performance on Google PageSpeed on desktop and 100 for Accessibility, Best Practices and SEO.

The main screen renders in 0.9 seconds, the layout doesn’t shift and Total Blocking Time is 0 ms. We use the same techniques on client websites.

Speed

All three metrics in the green

Google measures speed with three Core Web Vitals. Our goal: all three in the green, with measurements before and after.

LCPMain screen loaded
target
Good ≤ 2.5 sNeeds improvementPoor
INPResponse to a click or tap
target
Good ≤ 200 msNeeds improvementPoor
CLSLayout doesn’t jump
target
Good ≤ 0.1Needs improvementPoor

The essentials load first
We find what blocks rendering and send what’s visible right away first: the text, the main image and the first-screen styles.
Light images
AVIF and WebP sized to the screen. Images below the first screen load as you scroll.
Scripts stay out of the way
Chats, analytics and widgets load after the page, unused code goes. The page responds to clicks at once.
Fonts without jumps
Preloaded and sized up front, so the text doesn’t reflow.
A fast server
HTTP/2, compression and caching: repeat visits open almost instantly.

Challenges

Why PageSpeed shows red

PageSpeed says 30–40 and it’s unclear which advice matters
We go through the PageSpeed and Lighthouse report item by item and estimate what brings the most points and seconds. We start with what blocks the first screen, not the minor items at the bottom.
We installed a caching plugin and the score barely moved
Caching speeds up the server response but doesn’t shrink what the browser loads. We cut unused scripts and styles, subset fonts and recompress images to AVIF and WebP.
Trackers, chat and widgets slow down every page
We defer analytics, chats and pixels until the first interaction or browser idle time. Analytics keeps collecting data while the first screen renders without it.
The page jumps while loading and buttons move under your finger
That’s CLS. We set sizes on images and banners and reserve space for fonts and late-loading blocks so the layout doesn’t shift.
Fast on desktop, but takes seconds to load on a phone
We measure on a slow phone over a mobile network, the way Google does. Phones get images at their size and skip what’s hidden on mobile.

In numbers

Every second costs leads

8.4%more retail conversions when a mobile site got just 0.1 seconds fasterDeloitte & Google, 2020
53%of mobile visitors leave if a page takes longer than 3 seconds to loadGoogle, 2016

We speed up complex sites
Our own website with WebGL scenes and animations scores 99–100 on PageSpeed on desktop. We know how to keep the effect and still load fast.
The cause, not a plugin
We find what exactly slows the site down and fix it in the code and server setup instead of adding one more plugin on top.
Before and after
We record scores and Core Web Vitals before we start and show the same measurements after, page by page.
No migration unless needed
We speed up the website on its current platform. We suggest a migration only when the platform itself won’t let it get faster.

Is it for you

Who needs speed optimization

A good fit if

Mobile PageSpeed is below 50 and Search Console flags pages as slow
Ads bring traffic, but some visitors leave before the page loads
The site runs on WordPress or a custom stack and you’d rather not migrate yet
Landing pages need to get fast before an ad campaign starts

Not a fit if

The platform itself is the limit: then a move from WordPress to headless is the honest option
The site needs a rebuild anyway: we’ll build speed into a new corporate website
You only need to leave a slow host: we’ll help you move without a separate project

Free

Express website audit

We review your site and within 3 business days send a PDF with up to 10 specific growth points, sorted by priority.

What we check

Load speed and the mobile experience
Structure, copy and the path to a lead
Technical SEO and search visibility
Forms, analytics and conversion tracking

Get the audit

For live websites only. No strings attached: you can make the fixes in-house.

Process

How we work

01
Measurements
1–2 days
We run PageSpeed, Lighthouse and Core Web Vitals field data for key pages on mobile and desktop.
You get A report with scores and the main bottlenecks
02
Plan
1 day
We rank fixes by impact: what brings the most points and seconds for the least effort.
You get A task list with expected impact and timing
03
Optimization
1–3 weeks
We compress images, rework how fonts and scripts load and set up caching and CDN on a staging copy.
You get A faster website on a staging URL
04
Review
1–2 days
We measure again and check layout, forms and analytics against the original site.
You get A before and after comparison
05
Launch and monitoring
1 day
We deploy the changes and watch Core Web Vitals in Search Console. 3-month warranty on bugs.
You get A fast website in production with speed monitoring

Getting started

What we need to start

What we need from you

Access to hosting and the CMS or the site’s repository
The pages that bring the most traffic and leads
Access to Google Search Console for field data
Which trackers, chats and widgets you actually need
Integrations that must not break: forms, CRM, payments

Before we start

Free speed audit

We run your key pages through PageSpeed for free and within 3 business days send up to 10 concrete fixes: what slows the site down and what brings the most points.

Start a project

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FAQ

Questions & answers

For a typical website our target is 90+ on mobile and desktop. We name the exact number after the audit: it depends on the platform, the hosting and which third-party scripts you really need. If something stands in the way of 90, we’ll tell you upfront.

From $2,000. The total depends on the number of page templates, the platform and how many scripts and widgets need rework. We start with a free speed audit and send an estimate based on it.

PageSpeed Insights shows a Lighthouse lab run on an emulated phone plus real-visitor data from Chrome. Core Web Vitals are three metrics of real visits: how fast the first screen loads (LCP), how fast the page responds (INP) and how stable the layout is (CLS). Search cares more about those, so we improve both.

Page experience is one of Google’s ranking signals, but it works together with content and links. Its bigger effect is on behavior: fewer bounces and more leads from the same traffic.

WordPress usually speeds up well: the theme, plugins and server are in our hands. On Webflow and Framer part of the code belongs to the platform, so the ceiling is lower. If that isn’t enough, we’ll suggest a migration.

Yes. We optimize how the page loads, not how it looks, and compare the layout before and after so nothing breaks.

The PageSpeed lab score changes right after deployment. Core Web Vitals field data is collected over 28 days, so the Search Console report updates in about a month.

Performance & migration