Woodup
2018
UX / UI DesignUser Experience
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Woodup

About the project

People choose custom furniture with their eyes and hands, so the landing page had to convey the texture and warmth of wood through a screen. The second goal was to lead visitors to the key action: getting a price for their piece.

Woodup landing page UX/UI design

The texture
of wood

We built the visual language on contrast: a light background patterned with tree rings and large photos of furniture in real interiors. A bright green accent marks every action and never gets lost among the natural tones.

Landing page UX/UI design
Landing page UX/UI design

The path
to an order

We structured the page as a story: from first impressions to details and reasons to buy, and then to a price estimate. The estimate button appears at key moments so visitors can get in touch whenever they’re ready.

Landing page UX/UI design
Landing page UX/UI design

Every screen
considered

We designed every section of the landing page and its interface states, leaving developers nothing to guess when turning the layouts into code. The full project presentation is available on Behance.

Landing page UX/UI design
Landing page UX/UI design
Landing page UX/UI design
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